David Mayo to take over the leadership of bates Asia

19 October, 2012


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HONG KONG — Tim Isaac, Chairman of bates Asia, today announced that David Mayo will take over as CEO of the agency network as he retires at the end of October.

Mayo who came to Asia in 1994 from London to join bates in Hong Kong was hired by Isaac to Ogilvy & Mather in 1997 to run Guinness, among other regional business. In the time since, he founded creative boutique, RedCard and after 2005 went on to hold several key senior roles at Ogilvy, including the Presidency of Ogilvy & Mather Advertising, Asia’s largest Advertising Agency and latterly of Ogilvy & Mather ASEAN.

“David is one of Asia’s most experienced and creative agency leaders with a very strong track record in building brands and driving creativity,” says Tim Isaac. “He is a born entrepreneur and has put many of our clients’ brands firmly ahead of their competitors. He is the right person to build on the good work and the platform that has been established and to take bates to the next level in its long history in Asia.”

Mayo’s track record with clients in Asia such as Guinness, Nike, Gillette, The Economist, Motorola, Coke and Diageo will bring added impetus to Bates as the agency model changes in Asia. His brief will be to galvanize the agency leadership, develop the bates brand and establish a new network model.

When I originally came to Asia in 1994, it was to work at bates, said Mayo. “It has a very strong track record as a maverick and creative brand in Asia and it has a unique place in a region of the world where more and more clients are asking for the bespoke and the personal. We will take bates to the next level. I am returning to take this heritage and fashion a fresh new agency offer for ambitious brand owners across the region.”

“David’s verve, energy and drive will be the perfect tonic for bates. David has done a brilliant job at Ogilvy across the region for more than a decade. I will miss him personally but am delighted he remains part of the broader family,” said Paul Heath, Chairman, Ogilvy & Mather Asia Pacific.

Bates’ major clients in Asia include HSBC, Shanghai General Motors, Diageo, Philip Morris, Cheong Kong, Colgate, Castrol, P&G, Disney, Nokia, Singapore Government, Marico, Kraft and Yum Restaurants. They have 12 offices in Taiwan, Shanghai, Hong Kong, Vietnam, KL, Singapore, Manila, Jakarta, Mumbai, Kolkata, Bangalore and Delhi.


About bates
bates is a creative agency network under the WPP Group. We’re located in 11 countries in Asia. We work with global and local brands including Café de Coral, Cheung Kong, Diageo, Disney, Haagen-Dazs, HSBC, Sampoerna Philip Morris, Shanghai General Motors, Singapore Polytechnic, Unilever and Virgin Mobile.

We are the changengage people. Everything we do must ACTIVELY engage an audience to deliver better bang per buck.

We achieve this because we have better engagement skillsets than the competition. Our people firstly understand change in society, and then embrace new technologies to better connect and engage.

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.

For further information please contact:
Sam Burgess-Allen
Ogilvy & Mather Asia Pacific
Tel: +65 8525 9226

or

Desiree Lim
bates Asia
Tel: +852 2283 3510 or +852 9770 4693

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