MEC wins LegalZoom
16 October, 2012
NEW YORK, NY —
), the nation's leading provider of online legal solutions, announced today that the company has named MEC (www.mecglobal.com
) as its media agency of record.
MEC will provide full service media responsibilities including planning, implementation and data analytics.
“By selecting MEC, we believe our go-to-market strategy will be taking an important step forward,” said Sheila Tan, Chief Marketing Officer of LegalZoom. “MEC will be working with LegalZoom to provide comprehensive communication solutions to continue to effectively build our business and brand”.
Marla Kaplowitz, MEC’s CEO in North America, commented, “We’re delighted to have been selected to work with LegalZoom. We have deep experience within the digital space integrating across channels; and the skills and expertise in building BtoB and BtoC communications campaigns. We’re excited to bring our resources and passion for the business to service LegalZoom.”
LegalZoom is headquartered in Glendale, California, with regional headquarters in Austin, Texas. The business will be handled through MEC’s Irvine office in California.
The new relationship began on October 1, 2012. About MEC
We help clients explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then we exploit it, delivering maximum value to them.
Our services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Our 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and we are a founding partner of GroupM.
To find out more, visit us at www.mecglobal.com
. About LegalZoom
LegalZoom is the nation’s leading provider of personalized, affordable online legal solutions for families and small businesses. Founded more than 12 years ago by attorneys with experience at some of the top law firms in the country, LegalZoom has helped over two million Americans become protected with binding legal documents. Although LegalZoom is not a law firm, it can help people access an attorney through its legal plans. The company is headquartered in Glendale, California.