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The Brand Union names Mauro Marescialli, Managing Director, Beijing

15 October, 2012


BEIJING — The Brand Union has appointed Mauro Marescialli as Managing Director of its Beijing office, the latest evidence of the branding agency’s strategic investment and commitment to the growth of its China operations.

Marescialli has lived and worked in Beijing since 1995. He brings over 12 years of experience in branding and communications, having previously worked as a media and communications professional before founding and leading the operations of Standards Group, a Beijing-based boutique design and branding studio, from 2002-2011. Most recently he was a branding consultant from 2011-2012.

Over the years Marescialli has developed branding and design expertise in various industries, having worked for industry-leading clients in hospitality (Shangri-la Group, Hilton), property (Swire Properties, Pacific Century-PCCW), retail (IKEA), automotive (Hyundai), technology (GE), and travel (Scandinavian Airlines, Star Alliance).

Monica Lee, Managing Director of The Brand Union, China, said, “Mauro’s appointment comes at an opportune time, with our development of a solid client base in Beijing, and the office ready to embark on its next level of growth. As our world continues to get smaller Mauro’s international background coupled with his extensive China experience results in a winning formula for helping Chinese brands excel domestically and internationally, and Western brands to succeed in China. We are delighted that he is taking the helm in Beijing.”

A native of Rome, Italy, Marescialli speaks Mandarin Chinese, English and Italian. He holds a MA in Chinese Language and Literature from the University of Rome, 'La Sapienza' where he graduated with a thesis on the linguistic development of Chinese copywriting, and where he is a fellow lecturer on topics related to Chinese media and advertising.

His appointment is with immediate effect.

For a photo or more information, please contact:
Wendy Fung
Corporate Communications
Ogilvy & Mather Group China  
Tel: (8610) 8520 6223

About The Brand Union
Established in 1972, The Brand Union, a WPP agency and affiliate of the Ogilvy Group in China, is a world-class global branding agency comprising over 500+ strategists, designers and researchers across 21 offices worldwide.

The Brand Union entered China in 1999 as the first global branding agency in the mainland market. The agency’s Shanghai office opened in late 2001 and the Beijing office opened in 2006.

The Brand Union combines the world’s leading branding methodologies with local knowledge to help Chinese and international companies to develop powerful brands in China and overseas.

The Brand Union’s clients include many leading Chinese companies as well as international brands such as COFCO Property, KSF, Legend Capital, China Construction Bank, Beijing Automotive Industry Holding Company, Monmilk, SINOBO Holdings GSK, Reckitt Benckiser, Unilever Food Solutions and Kraft Foods.

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