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MEC undergoes restructures, promotes key executives

12 October, 2012

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SYDNEY — GroupM media agency MEC has promoted key members of staff and established a new management board as part of a broader restructure of the agency.

Search Director Alex Hancocks has stepped up to Head of Search and Digital Strategy Director Guillaume Goudal has risen to Head of Digital. Alex joined MEC a year ago and has tripled the size of MEC’s SEM team and also brought SEO in-house.

Guillaume has been with MEC for eight years, three years in France and now five in Australia. ‘G’ has won both Cannes and MFA awards for his digital work. Alex and G will work together to determine MEC’s future digital direction.

MEC is also currently recruiting for a Digital Trading Director to replace Ricky Chanana, who has moved to sister agency Maxus.

“Together with the recent appointment of Jenn Brown from MEC Seattle, MEC now has a strong team to lead our digital offering moving forward,” MEC Chief Executive Officer Peter Vogel said.

Seb Rennie, who has been the Head of Trading at MEC for the past four years, has also been promoted to Chief Investment Officer.

“The key objective of our restructure is to flatten hierarchies and truly empower our people. Delivering on our proposition of Real-time Communications requires us to take advantage of opportunities by getting our clients to market quicker and in more relevant ways – and this requires a different way of working with people empowered to make a difference,” Peter Vogel added.

This year MEC celebrated its 10th anniversary. In looking forward to the next 10 years, MEC Australia launched its Client Value Proposition of ‘Real-time Communications’ earlier in the year and last week launched its new global Corporate Visual ID, including a new logo design and colour palette.

Acrobat Document mecaustralia_pressrelease_restructure_oct12_guidac.pdf

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