Ogilvy CommonHealth Worldwide wins top honors at MM&M Awards
11 October, 2012
— Ogilvy CommonHealth Worldwide (www.ogilvychww.com
), the health behavior experts of Ogilvy & Mather (www.ogilvy.com
), today announced the group received two “Gold” placements at the prestigious MM&M Awards, held last night at Cipriani in New York City. The group received highest honors in the Best Professional Sales Aid category for their work on the McNeil Consumer Healthcare—Zyrtec: Allergy Face Vis Aid assignment, and in the Best Use of Direct Marketing to Consumers category for work done with McKesson on the Allergan—Lap-Band Behavioral Call campaign.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com
). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
In addition to the Gold Awards the group received, Ogilvy CommonHealth Worldwide was also the recipient of a “Finalist” honor in the Best Use of Direct Marketing to Healthcare Professionals category for their work on the Daiichi Sankyo—Welchol for Oral Suspension Mixing Guides piece.
Sponsored by Medical Marketing & Media, a leading healthcare marketing industry trade magazine, the MM&M Awards were created to honor excellence in healthcare marketing. A complete list of winning entries is available at http://awards.mmm-online.com/winners/2012
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. Contact:
Beth Paulino or Kerianne Slattery
Ogilvy CommonHealth Worldwide
Tel: 1 973 352 1000