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Y&R Singapore appoints Jon Loke as Creative Director

8 October, 2012


SINGAPORE — Y&R Singapore has announced the appointment of Jon Loke as Creative Director, reporting to Chief Creative Officer Farrokh Madon.

With more than a decade of experience in advertising and design, Loke has worked at some of the top agencies including Leo Burnett Singapore, Saatchi & Saatchi Singapore, Ogilvy & Mather Singapore and the renowned Mother London.

Loke has consistently won both national and international accolades for both creative and marketing effectiveness awards across different categories on all key agency brands including multiple hits at Cannes, D&AD, One Show, Clios, Communication Arts, Young Guns, Asian Advertising Awards (Spikes), Asia Pacific Advertising Festival, AWARDS, LIA, AME, Effies and Singapore Creative Circle Awards.

He was ranked among the Top 10 Young Guns in the world and was also awarded the Best New Art Director in the 2003 Creative Circle Awards. Jon has created numerous heavily awarded campaigns, which were consistently voted among the world’s top campaigns by both Campaign magazine and the Gunn Report.

Commenting on the appointment, Farrokh Madon said, "Jon is one of the brightest creative talents to emerge from Singapore in the past decade. He possesses strong conceptual ability and impeccable art direction skills. Add to this the fact that he's a genuinely nice guy and it's easy to see why we're happy to have him on board."

Loke has worked on key agency brands including McDonald’s, Samsung, Miller Beer, Orange, Procter and Gamble, GSK, Kimberly Clark, Coke, Sprite, Diageo, Philips and Asia-Pacific Breweries - at both global and regional levels. Local accounts handled include Health Promotion Board, Raffles City, The Economist, ESPN, Nippon Paint, Borneo Motors, General Motors, Fraser & Neave, SingTel, Lee Hwa and Prudential.

Media enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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