Ogilvy PR West adds four new clients

3 October, 2012


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Lunera, Ostara, Project Frog, ZeaChem Deepen Agency’s Roster of Brands Focused on Sustainable Solutions

SAN FRANCISCO — Ogilvy Public Relations (Ogilvy PR) today announced that it has been selected as the agency of record for four companies across diverse sectors of biorefining, LED lighting, clean water and component buildings. Account work for Lunera, Ostara, Project Frog and ZeaChem will be run by teams from Ogilvy PR West, which is headquartered in San Francisco and also includes offices in Los Angeles, Sacramento and Denver.

Ogilvy PR will support communications strategy, message development and influencer outreach for these companies while executing across all earned media channels, events and thought leadership opportunities. These four new clients will further strengthen Ogilvy PR’s sustainability, CSR and cleantech experience in the Western United States and complement work being done by the agency for some of the world’s largest brands.

“Our strong experience with environmental policy, corporate reputation, public affairs and branding is a true differentiator for brands seeking to establish a leadership profile in their respective markets,” said Michael Law, Managing Director for Ogilvy PR West. “We look forward to helping these companies tell a compelling story about the unique ways they are harnessing renewable energy, cutting emissions and waste, improving energy efficiency and exemplifying world class technology and design.”


Contacts
Gil Jenkins
gil.jenkins@ogilvy.com  
+1 415-677-2716

Rachel Ufer
rachel.ufer@ogilvy.com  
+ 212-880-5280

About Lunera Lighting
Lunera Lighting is an award-winning lighting solution innovator leading the transformation of interior commercial lighting to efficient, digital LED technology. Since its founding in 2009, Lunera products have been installed in over seven million square feet of commercial real estate. Lunera’s latest generation troffer and linear pendant LED fixtures are engineered for power efficiency, elegantly designed and are widely recognized for delivering light that closely approximates natural daylight. They can be readily integrated into many third party building controls to further reduce operating and energy costs, help with LEED certification, and enhance occupant controls for comfort and productivity. Lunera is based in Redwood City, Calif.

About Ostara Nutrient Recovery Technologies Inc.
Ostara Nutrient Recovery Technologies, Inc., designs, builds and sells a new generation of water treatment systems that recovers nutrients from used water streams and transforms them into an eco-friendly fertilizer marketed as Crystal Green®. A nutrient recovery innovator since 2009 when it launched its first plant, Ostara now has four facilities operating in North America and will add three more in the coming months, including its first European plant in the UK. The company’s Crystal Green product is a highly pure and efficient slow-release nitrogen, phosphorus and magnesium fertilizer that is used in blends by growers throughout North America. Its slow-release formulation significantly reduces the risks of leaching and runoff, thus protecting sensitive regional waterways. Ostara was named a 2011 Technology Pioneer by the World Economic Forum and has been named to the Global Cleantech 100 for the past three years. The company is based in Vancouver, Canada.

About Project Frog
Project Frog is on a mission to revolutionize the way buildings are created by applying technology to overcome the inefficiencies of traditional construction. The company provides technologically-advanced component buildings that assemble onsite, giving architects and builders a fast and cost-effective way to create beautiful and energy-efficient buildings for healthcare, education and retail use. Project Frog's innovative systems are frequent recipients of industry awards for their design and performance. Project Frog is based in San Francisco.

About ZeaChem Inc.
ZeaChem Inc. has developed a cellulose-based biorefinery platform capable of producing advanced fuels and intermediate chemicals. ZeaChem's indirect approach leapfrogs the yield and carbon dioxide (CO2) problems associated with traditional and cellulosic based biorefinery processes. In addition, ZeaChem has a significant capital cost advantage compared to other cellulosic technologies. By efficiently extracting the most energy possible from biomass feedstocks, ZeaChem significantly increases output while reducing both production costs and environmental impacts. Incorporated in 2002, ZeaChem is headquartered in Lakewood, Colo., operates a research and development laboratory facility in Menlo Park, Calif., and a demonstration biorefinery in Boardman, Ore.

About Ogilvy Public Relations
Ogilvy Public Relations is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, and won Specialist Agency of the Year in Asia Pacific (Campaign Asia). Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing,, promotional, social/digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site www.ogilvypr.com or follow us on Twitter at @ogilvypr.

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