GroupM China launches mLab
22 November, 2012
Digital experience center and new App to drive digital leadership
GroupM China today announced the launch of mLab, a digital experience center to provide its media agencies and clients with augmented online-offline digital support.
The goal of mLab is to create an interactive setting that enables GroupM agencies and clients to understand and apply the latest digital technology, as well as to foster a more creative and entrepreneurial mindset.
Located in the GroupM Beijing office, mLab provides a digital-centric platform for creative learning including:1. Tech Learning & Experience
“Digital Fridays”: Every Friday mLab features digital training sessions that cover the latest trends in creative and interactive digital marketing, including technology development directions and real-time encounters to ensure participants from GroupM agencies and client brands understand both the technology and how it can be applied in marketing solutions. 2. Digital Trend Watching
mLab conducts analysis on the latest tech trends and new media marketing development directions, and participates in domestic and global tech conferences and exhibitions with the aim to share the latest trends as they unfold with the group and clients.3. Innovative Solution Incubation
mLab creates proprietary products and solutions based on new technology
In 2013, mLab will begin incubating technologies that apply to client business and evolve them into GroupM proprietary products and solutions that drive GroupM leadership in digital marketing and innovation.
In addition to the launch of mLab, GroupM China also announced the beta launch of the GroupM Interaction App, a self-developed mobile application running on iOS and Android platforms that delivers content and functionality to GroupM and its clients in key areas, including domestic and international industry news, digital reports, video case studies, a work-related database, Q&A, voting, and a calendar. The app will be powered by an expert team providing regular updates on the most pertinent information in the field, giving GroupM and its clients anytime/anywhere access to the latest news and marketing information in real-time.
Tony Chen, President, GroupM Interaction states: “GroupM Interaction has always been at the forefront in adapting the latest technologies to meet client needs. MLab and the GroupM Interaction App will “digitalize” and “mobilize” GroupM and its clients, helping to close the gap between technology and application, and pushing the frontiers of digital in China.”
Bessie Lee, CEO, GroupM China notes, “The ‘wave’ of digital media is entirely transforming traditional media and marketing. As China’s largest media investment company, GroupM China is constantly learning, experimenting, and moving in new directions. This initiative forms just a small part of our larger strategy to digitalize our offerings. GroupM China is focusing its talent, structure, and investment strategy to ensure continued leadership in the digital era.” About GroupM China
GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom and Mindshare.
GroupM is the global leading media investment management group.
GroupM employs more than 1800 people in eight cities across China. With total media billings in excess of US$ 5.11 billion (RECMA: 2011 Definitive), GroupM is China’s number one media communications group and the industry’s biggest investor in syndicated and proprietary media research and optimization tool development.Media Contact
Swee Lynn Chong firstname.lastname@example.org
+86 21 2307 7701