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Y&R Malaysia named Agency of the Year at Kancil

5 November, 2012


KUALA LUMPUR Y&R was awarded the biggest honours in Malaysia’s advertising industry, winning both Golden Kancil ‘Best of the Best’ and ‘Agency of the Year’ at the Kancil Awards 2012 held on Friday 2 November.

The agency, which scored 229 points, won three Gold, nine Silver, 12 Bronze and 14 Merit awards in various categories. Having previously won the Golden Kancil on several occasions, this is the first time in its 19-year history that Y&R Malaysia has been named Agency of the Year
The coveted Golden Kancil ‘Best of the Best’ went to the much-feted ‘Fairy Tales’ (Design Open) and ‘More Than Just Classics’ (Design Corporate Identity) for Penguin Books, while other awards were won for Vespa.

“We are honoured to bring home ‘Best of the Best’ Gold Kancil yet again, and to be named Agency of the Year, which is a wonderful first for Y&R Malaysia. These wins are testament to our agency’s creative might, as well as its incredible energy and team spirit, and rounds off a year of incredible awards wins, locally, regionally and globally,” said Y&R Malaysia Group General Manager, Lisa Hezila.

Commented Gigi Lee, creative director Y&R Malaysia, “It’s incredibly gratifying to win such prestigious awards for our client Penguin Books, who have been with us since 2005. Great work is produced with the support of great clients, and this success is down to an amazing team effort from everyone.”

There was also international award success on Sunday 4 November as Y&R Malaysia won 1 Gold and 1 Silver for Penguin ‘More than just classics’ at the London International Awards.
This caps a year full of awards success, Y&R Malaysia recently won 5 Spikes: 1 Silver and 1 Bronze Outdoor, 3 Bronzes in Design, also for Penguin ‘More Than Just the Classic’ series.
At Cannes, Y&R Malaysia took home four Cannes Lions - one Silver and one Bronze Cannes Lion in the Outdoor category and one Silver and one Bronze Cannes Lion in Design for the same series.

And Y&R Malaysia had previously brought home two Silvers from the ANDY Awards in New York, for ‘The Pied Piper of Hamelin’, ‘The Wizard of Oz’ and ‘The Jungle Book’, promoting Penguin Audiobooks. The Silvers ANDYs were in the Newspaper: Entertainment - Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry - Illustration (Campaign) categories. The Penguin Audiobook work also made it ‘In-Book’ into the esteemed D&AD Annual, in the Illustration / Illustration for Advertising category.

The Penguin Audiobooks also garnered a Print Campaign Bronze CLIO Award 2012 and a Silver Pencil (Poster Campaign) at the prestigious One Show 2012.

Creative credits:

Campaign – More than just the classics
Client – Penguin Books Malaysia
Executive Creative Director - Gigi Lee
Creative Group Head - Hor Yew Pong
Regional Head of Copy - Edward Ong
Copywriters - Boone Wong / Andrea Yap / Azeril Johari
Art Directors - Hor Yew Pong / Nikken Chong / Foo Guan Foong / Emily Tan / Jillyn Cheoh / Joshua Tay
Illustrators - Cue Art / Emily Tan / Jillyn Cheoh / Hor Yew Pong / Man Man Tan
Designers - Emily Tan / Jillyn Cheoh / Loh Gan Kai / Chew Lee Chin
Typographers - Emily Tan / Loh Gan Kai
Photographer - Wizard Photography
Props Makers - Y&R Creative / Poco Homemade / Leng Tieng Chai / Siew Yuet Kie
Design Director - Gigi Lee
Account Supervisor - Michelle Tan
Advertiser’s Supervisor - Chung Yaw Hwa

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Kancil Awards
The Kancil Awards is acknowledged as Malaysia's largest, most prestigious advertising awards competition. Its importance is attested to by the active participation of the industry's creative leadership represented by creative heads who are award winners in their own right, here in Malaysia and at international creative shootouts.

About Spikes
The Spike Asia Awards are the region’s oldest and most prestigious awards for creative communications. They reward the best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.

The entries are judged by leading international and regional creatives in Singapore during the week of the Festival.

About Cannes Lions
The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 28,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.
About the ANDY Awards

The International ANDY Awards were established in 1964 by the ADVERTISING club of New York. The goal of the competition is to honor creativity in advertising throughout the world, recognize the contributions of individuals and companies who create the work and encourage raising the standards of craftsmanship in the industry.

Judged by a jury comprised of internationally renowned creative directors, awards are given to both single and campaign executions, distinguished by product, service or technique category. The ANDY's began as a New York print only show that has evolved into an international show covering print, radio, television, out-of-home, direct mail, video/cinema, interactive and other media. The ANDY awards are one of the only not-for-profit award shows in the industry where proceeds go directly to The ADVERTISING Club Foundation to fund its education initiatives. The Foundation is committed to supporting and cultivating talent entering the Advertising and Marketing industry.  

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.    

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