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Maxus China appoints General Manager for International Accounts

5 November, 2012


SHANGHAI — Maxus China is pleased to announce the appointment of Damian Duffy as General Manager, Maxus International, with immediate effect.

In this newly created position, Damian will be responsible for the business development and management of international accounts. Maxus’ international clients include SC Johnson, UPS, ECCO, Bloomberg, Victoria Tourism, Lee Jeans and Karcher.

Damian has been part of the Maxus family for more than seven years. Prior to joining Maxus China, Damian was General Manager of Maxus Vietnam. Damian started his media career in London, and joined Maxus in Sydney for the next five years. Throughout his career, Damian has worked on well-known brands including Chrysler, Tourism Australia, Ferrero, MasterFoods, Sony, HSBC, adidas and Volvo across Vietnam, Australia and United Kingdom.

“As one of the fastest growing media agencies in China, Maxus serves a rich portfolio of local clients, and international brands seeking to establish their presence in China. With Damian’s international track record and our China market expertise, I believe we will create an unparalleled synergy of strategy, local insights and service to meet global expectations,” said Annie Hsiao, President, Maxus China.

Damian is based in Shanghai and reports directly to Annie Hsiao.

About Maxus
Maxus is a global media agency with services including communications strategy, planning and buying, digital marketing, social media strategy, SEO, SEM, direct response media, data analytics, and marketing ROI evaluation. The team of 1,400 people, across 70 global locations, works for some of the world’s most well-known advertisers, and was awarded Campaign’s Global Media Network of the Year 2011 and one of Ad Age's Top 10 Agencies to Watch for 2012. Maxus is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies. For more information, visit  

Media Contact
Diana Wang
+ 86 21 2307 7703 

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