JWT appointed roster digital agency on leading Unilever brands in Vietnam

29 May, 2012


HO CHI MINH — JWT Vietnam has been tasked with the digital responsibilities for Unilever Vietnam’s key brands in hair care, skin cleansing and laundry categories.

The agency won these assignments after an exhaustive review process initiated by Unilever to step up their digital presence in Vietnam. JWT is also Unilever’s global creative agency on multiple brands.

“Digital is increasingly becoming a key engagement tool for our brands and we want to ensure that we have the best partners working for us,” said An Bellemans, Unilever Vietnam’s VP for Beauty and Media, who headed the review committee.

Vietnam has one of the fastest growing internet usages in Southeast Asia, and is the fourth highest in terms of internet penetration. Online advertising expenditure in this country continues to grow with increasing traction from consumers. Given the country’s predominantly young population, markedly high literacy rates and a matching penchant for technology, digital has become a key channel of choice for leading consumer marketing companies.

This win reflects JWT Vietnam’s enhanced focus on digital in Vietnam.

"Our renewed offering is all about brand building with consumer-centric digital specialism at the core, using a number of our global and local group assets in digital," said Saby Mishra, CEO of JWT.

“As Unilever's partner we are excited about this win because it challenges us to think in new, interesting ways about these brands - to unlock local market growth, think platforms, not just a commercial or a campaign."

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, today has more than 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.

In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Cris Prystay
Asia Pacific Director of Corporate Communications
+65 6880-5134

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