Jack Bamberger joins MEC as President, Digital in North America

23 May, 2012


NEW YORK — MEC, www.mecglobal.com, a leading media agency today announced the appointment of Jack Bamberger to President, Digital in North America. He will be based in New York and report directly to Marla Kaplowitz, Chief Executive Officer, North America. Jack will lead MEC’s digital business and be responsible for the agency’s offerings across display, social, search, mobile and emerging platforms.

Jack will also join MEC’s North American Executive Committee comprised of Marla Kaplowitz; Eamonn Store, President of Global Solutions; Dennis Donlin, President, Team AT&T; Mark Sanders, Chief Financial Officer; and Michelle Guglielmelli, Managing Partner, Human Resources and Talent Management.

Marla Kaplowitz commented, “Jack is a true specialist in integrated marketing solutions and we are absolutely delighted to have him join our agency. He has extremely strong and deep experience working with clients, navigating them through the ever changing marketing ecosystem and integrating all aspects of digital within their communication plans.”

“I’m thrilled to have an opportunity to work with Marla and the team across the region. It’s an exciting time for media and I look forward to working with MEC’s talented digital and client teams to create the very best marketing solutions for our clients,” said Jack Bamberger.

With over 25 years of marketing experience, Jack is a results-oriented industry leader with special expertise in social, digital and traditional media.

Jack joins MEC from Dentsu America, where he was Chief Consumer Engagement Officer and set up their Digital and Social Media practice in the US. His role included co-leading Dentsu America’s agency/client relationship with The Scotts Miracle-Gro Company, focusing on elevating their digital strategy, digital creative, digital media investments, social media and search efforts.

Prior, Jack was Chief Client Officer at appssavvy, where he drove revenue by providing social activity solutions and social sponsorships, including the largest sale in company history (which earned the client a Guinness Book of World Records Award for the most Facebook fans driven within a 24-hour period). And before that, Jack was Executive VP of Katalyst, hired by co-founders Ashton Kutcher and Jason Goldberg to create and implement the company’s digital strategy. During this time, he successfully transitioned Katalyst from a branded-entertainment production operation to a strategic social content creator, programming and managing social media networks and campaigns for a variety of Fortune 500 brands. While at Katalyst, Fast Company named the organization one of the “10 Most Innovative Companies In Advertising/Marketing.” Jack also has rich experience on the publishing side, leading Meredith 360 as Chief Innovation Officer and working as a VP of Marketing within Time Warner Inc. Jack was also named one of the Mediaweek 50 in 2008.

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Mobile ~ Acquisition marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com.  

PR Contact
Christie Giera
Corporate Communications Manager, MEC North America
Email: christine.giera@mecglobal.com  
Phone: +1 212-474-0078

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