iLuv appoints Clarion
23 May, 2012
Clarion Communications has been appointed to work for iLuv following a competitive pitch.
The consumer campaign will see Clarion driving awareness of iLuv, which offers the UK’s most comprehensive range of award-wining Apple, Samsung and Kindle accessories. It will include events, product placement & social media support.
Christian Corney, Buying and Marketing Director at Harvard International, who exclusively distribute iLuv products in the UK said: “We chose Clarion because they demonstrated a high level of insight into our brand and target market. Working in partnership with them will help us deliver on our strategic plan and build further on the existing success of iLuv in the UK.”
Amanda Meyrick, Clarion Communications MD, added: “iLuv is a well known brand in the USA but currently has low awareness in the UK. We will focus on getting iLuv on the radar of UK media & influencers and create strong consumer engagement, and increase awareness of the brand.”
The campaign will be headed up by Board Director Shelley Wyatt.
For more info or pictures, contact Howard Bowden or Shelley Wyatt, Clarion Communications, +44 (0)20 7479 0910, @clarioncomms