Hogarth and Deliver join forces in digital production
23 May, 2012
Strategic combination strengthens the digital capabilities of WPP’s Global Implementation Agency
LONDON / NEW YORK
— Hogarth Worldwide today announced that it will join forces with Deliver, both part of WPP [NASDAQ: WPPGY], to bring together best-in-class broadcast, print and digital production capabilities. Hogarth is an international marketing implementation agency that uses technology and production expertise to deliver cost-savings for global brands. The addition of Deliver’s global digital marketing production network will significantly enhance Hogarth’s online offering.
Deliver will retain its name and will continue to operate as a division within Hogarth Worldwide. Neal Prescott will remain CEO of Deliver, and serve as Chief Digital Production Officer of Hogarth Worldwide.
The new organization will provide unprecedented access to a wide array of technical expertise, as well as on-shore and off-shore production resources and a proven work method. The combined experience of both Hogarth and Deliver has already helped some of the world's leading brands implement marketing programs more cost-effectively. The combined entity will be headquartered in London and New York.
“Demand for production across digital platforms continues to grow exponentially,” says Barry Jones, Joint CEO of Hogarth Worldwide. “Adding Deliver to our organization provides the perfect complement to our current production capabilities and allows us to expand our digital production services to better serve the needs of our clients”.
The new entity will work collaboratively with a client’s existing agency partnerships to deliver production solutions tailored to meet specific business objectives and will offer multiple methods of engagement, as well as a seamless transition process.
“Leading clients are looking for solutions that let them manage their marketing production more efficiently and effectively,” said Neal Prescott, CEO of Deliver. “As part of Hogarth, we will provide clients even greater access to skilled production resources that meet their global and local marketing production needs with world-class quality, speed-to-market, and cost-efficiency”.
The combined entity begins operations on 1 June 2012.
For additional information please contact:
Emma Fudge, Hogarth Brand Manager
Neal Prescott, CEO Deliver
+1 (212) 210-4297