JWT Vietnam wins digital assignment for Bayer Consumer Care

15 May, 2012


HO CHI MINH — JWT Vietnam has won a pitch to develop a digital campaign for Bayer Consumer Healthcare to drive usage and recognition of the company’s top vitamin brand. JWT Vietnam also serves as Bayer’s ATL agency.

The digital campaign, dubbed “100% You” will bring to life the brand’s proposition of “breakthrough performance”.

“JWT really came up with a very strong insight to anchor our campaign on,” said Nguyen Dinh Hoa, Bayer Consumer Care Country Head.

Bayer Vietnam is looking to digital to strengthen its leadership in the category. In Vietnam, vitamins and dietary supplements continue to record rapid expansion thanks to rising wellness awareness and disposable incomes. As vitamins and dietary supplements are still in its early development stage, there is still opportunity for growth in the future.

"We are delighted to partner our client Bayer in digital. This category is content driven and that sits well in a digital environment like Vietnam where culturally there is a natural predisposition towards consumption of online content on brands. This is great opportunity for our digital offering to innovate," said Sabyasachi Mishra, CEO JWT Vietnam and Indochina.
JWT has partnered with Notch Digital to launch this unique campaign which will be a combination of a brand hub, content, social media and tracking. The campaign will launch in the third quarter of 2012.

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, today has more than 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.

In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Cris Prystay
Asia Pacific Director of Corporate Communications
+65 6880-5134

Acrobat Document jwt_pressrelease_bayerdigital_may12_guidaa38a2f56e.pdf

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