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Y&R Singapore appoints Farrokh Madon as Chief Creative Officer

14 May, 2012


SINGAPORE — Sanjay Bhasin, CEO South East Asia Y&R, has announced the appointment of Farrokh Madon as Chief Creative Officer, Y&R Singapore, effective Monday 14 May 2012.

A renowned and much-awarded creative, Farrokh Madon’s CV is a veritable ‘who’s who’ of top agencies and blue-chip clients.

He has won over 100 prestigious creative awards, including multiple Cannes Lions, Grand Prix at AdFest, multiple Gold Spikes and a D&AD Silver Nomination. Madon was the brains behind Singapore’s Most Effective Advertising, becoming the only winner of the Grand Prix in the history of the Singapore Effie Awards. He was the driving force behind creative work that has been featured on CNN's Anderson Cooper show and FOX News, and for 5 consecutive years he was named as one of Singapore’s most influential creative directors by the Institute of Advertising Singapore (IAS).

Having worked as an independent regional creative consultant for over a year, Farrokh Madon was previously Executive Creative Director at McCann Erickson Singapore, and before that ECD at BBDO Singapore.

Based in Singapore, Farrokh Madon reports to Sanjay Bhasin, CEO South East Asia Y&R and Regional Chief Creative Officer Marcus Rebeschini.

Commented Sanjay Bhasin, CEO South East Asia Y&R, “We are delighted to bring Farrokh on board as Chief Creative Officer to lead the strong creative team already in place at Y&R Singapore. He joins at an exciting time for the agency where in the digital space we recently welcomed VML Qais to the Y&R family and are about to launch the Spark Plug initiative in the region.”

"Y&R's strong digital capability and roster of blue chip clients offer exciting opportunities for producing great integrated work. I'm thrilled to join Y&R and work with some of the most respected people in the industry,” said Farrokh Madon, Chief Creative Officer, Y&R Singapore.

Having started his career with Enterprise in Mumbai, Farrokh Madon has worked for many of the world’s top agencies including Ogilvy & Mather, Saatchi & Saatchi, Batey, M&C Saatchi and a stint with (then) Dentsu, Young & Rubicam.

Madon has extensive experience of running regional accounts such as MasterCard, Gillette, Diageo and Visa, as well as having been Worldwide Co-Creative Director for Singapore Airlines. He has worked on clients including HP, Republic of Singapore Navy, Toyota, BMW, Heineken, Jeep, Singapore Changi Airport, HSBC, Discovery Channel and ZUJI.

Media Enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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