Tommy Bahama names Burson-Marsteller international agency of record

14 May, 2012


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NEW YORK — Burson-Marsteller, a leading global public relations and communications firm, announced today that it has been selected by Tommy Bahama, a lifestyle company focused on sophisticated men’s and women’s apparel, accessories, home furnishings, and unique restaurant experiences, to serve as the brand’s international agency of record. As Tommy Bahama sets out to expand internationally, Burson-Marsteller will be working closely with the client to drive brand awareness as it enters several markets in Asia in 2012 and 2013. The account will be led by Los Angeles Market Leader Rhonda Brauer.

“Our team is professionally and personally enthusiastic to be working with Tommy Bahama and its experienced leadership team, as we are already big fans and customers,” said Brauer. “As Tommy Bahama expands its presence in Asia, we look forward to building and defining the brand for consumers who will embrace the Tommy Bahama lifestyle and state-of-mind: making life one long weekend.”

Burson-Marsteller will be supporting Tommy Bahama as it opens retail stores in Macau, Hong Kong and Singapore as well as a combined retail store and restaurant in Tokyo. These will be the first stores for Tommy Bahama outside the U.S., which currently operates 96 retail locations in the U.S.

“We were looking for a strong agency partner as we expand our brand into new markets,” Rob Goldberg, Senior Vice President of Marketing, Tommy Bahama. “Burson-Marsteller’s track record, extensive global network and its brand communications expertise were the deciding factors in our search.”

“Working with such a vibrant brand gives our agency the opportunity to showcase our best creative thinking,” said Lisa Travatello, Global Brand and Consumer Marketing Practice Chair and Creative Director. “We are happy to embark on this new phase of growth with Tommy Bahama.”

The Tommy Bahama Singapore store will open soon, at:

• Wisma Atrig on Orchard Road; 435 Orchard Road

The Tommy Bahama Hong Kong store will open later this year, at:

• 60-66 Johnston Road, Wanchai, Hong Kong

Jackie Price, Regional Managing Director for Burson-Marsteller, leads the Tommy Bahama business in Asia, and is based in Hong Kong. In Singapore, the agency’s Managing Director Danny Phan, is the senior representative for the brand.


Contact
Craig Adams
Burson-Marsteller
+86 (186) 8039-2662
craig.adams@bm.com  

About Tommy Bahama
Tommy Bahama is owned by Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is a lifestyle company that defines relaxed, sophisticated style in men’s and women’s sportswear, denim, swimwear, accessories and a complete home furnishings collection. Tommy Bahama is available at the country’s finest retailers, including Nordstrom, as well as high profile resort locations around the world. There are 96 Tommy Bahama retail locations across the country, 13 of which include a Tommy Bahama restaurant & bar. Additional stores will be opening this year. For more information, please visit www.tommybahama.com  

About Burson-Marsteller Asia-Pacific
Burson-Marsteller Asia-Pacific is the leading public relations consultancy for organizations communicating in Asia-Pacific and internationally. Celebrating its 40th anniversary in 2013, Burson-Marsteller Asia-Pacific today includes 35 offices and affiliates in 16 countries integrated seamlessly into a global network operating in 98 countries. Our regional community of more than 1,000 professionals offers a powerful combination of local knowledge, sector expertise and global communications reach. Our Evidence-Based approach to communications provides our clients with effective, data-driven programs delivered through multiple channels and focused on tangible, measurable results. Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network.

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