JWT launches Degree as a regional design hub

8 May, 2012


BANGKOK — JWT Bangkok has launched Degree, a standalone design company which will serve as JWT’s design centre of excellence servicing both network and independent clients in South East Asia and beyond.

The company’s services included brand consulting, corporate and visual identity development, retail space design, packaging innovation, as well as interactive and 3D design. Degree is comprised of 18 people with varied backgrounds, spanning architecture, fashion, product design, graphic design, events and traditional advertising. The team recently moved into a brand new office designed by Degree staff.

“We have put together a talented team of designers and brand consultants with extensive experience in creating design solutions tailored to address the specific issues faced by clients, from long term brand issues to more tactical strategies,” said Karl Kongkham, Business Director of Degree.

Degree’s team has worked on dozens of projects, including designing a retail outlet for Epson Singapore, packaging designs for Kleenex Thailand and Navy Cut India, the annual report for TMB bank, visual identity studies for the Museum of Modern Art in Calcutta, Vietnam Post and various property developments in Thailand. They’ve also designed innovative print and out-of-home ads for clients like Converse and Unilever.

“We have experienced a growing demand of more strategically-led design solutions recently, and we’re now at a point where it makes sense to establish and brand this business as a standalone entity.” said Bob Hekkelman, CEO of JWT Bangkok.

This week, the company launched a new website at www.degreebkk.com to showcase its portfolio and highlight its services.

“Everything man made is designed inspired by what we trust the most - our senses”, says Hans Mueller, Executive Creative Director of Degree. “Design is key in every life stage of a brand and a magnificent trigger for brand and campaign ideas”

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, today has more than 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.

In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Cris Prystay
Asia Pacific Director of Corporate Communications
+65 6880-5134

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