Clarion Communications wins Calligaris
3 May, 2012
Stylish Italian furniture brand Calligaris has appointed Clarion Communications to handle its UK PR.
The consumer and trade campaign will see Clarion launching Calligaris to UK influencers and media, to create excitement and build demand. It will include a show home event, on-going product placement, influencer targeting, social media support and media trips to Milan - the home of Calligaris.
Mauro Mosca, marketing director at Calligaris, said: “Clarion came highly recommended thanks to their great work with another stylish Italian brand, De’Longhi. Calligaris is a very well known brand in Italy and across Europe, and now we want to firmly establish ourselves in the UK.
“Clarion is the right partner to help us on this journey thanks to their strong experience with interiors and lifestyle media, their social media experience and their brand building expertise.”
Amanda Meyrick, managing director, Clarion Communications, added: “Calligaris is a fantastic brand with almost 90 years of Italian heritage, and offers a product range that’s smart, stylish and distinctive. Our campaign will focus on introducing the brand to UK audiences and building awareness and appreciation among key opinion formers.”
The campaign is headed up by board director Shelley Wyatt.
For more info or pix, contact Howard Bowden or Liz Canning, Clarion Communications, +44 (0)20 7479 0910