Phil Reay-Smith joins Ogilvy Public Relations as Head of Media
1 May, 2012
Consumer Editor at ITV’s Daybreak joins Integrated Agency to help drive content creation and media strategy LONDON —
Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, announced today the appointment of Phil Reay-Smith in the newly created role Head of Media for Ogilvy PR/London.
Joining from ITV where he served as Consumer Editor of Daybreak, Reay-Smith brings more than a decade of newsroom experience and writing for national newspapers. An experienced journalist and story-teller, Reay-Smith provides Ogilvy PR with superior understanding of what news editors require and how Ogilvy’s clients can engage more effectively with them. In his new role, Reay-Smith will be a key member of the London leadership team, and alongside the recently appointed MD (Michael Frohlich), will be responsible for building on the company’s recent success and driving its continued growth.
Reay-Smith’s key remit will be to improve how the agency works with the media by developing effective strategies and programmes which demonstrate Ogilvy’s media prowess. His extensive background in broadcast will address the increasing need for companies to become content creators, with visual content now recognised as a key form of mass consumer engagement. Michael Frohlich, UK Managing Director said:
“Media Relations is a core product offering for Ogilvy PR and Phil will play a vital role in ensuring the quality, creativity and effectiveness of our offering. Media relations are a critical part of our growing and ambitious company as we continue to drive influence at an ever increasing scale. We are excited to have a senior media figure join us with such impressive contacts across broadcasting and beyond, who is skilled in formulating stories and pitching them to a variety of audiences.” About his appointment, Reay-Smith said:
“Having worked closely and regularly with PR teams as Consumer Editor at Daybreak, moving into communications has been a long term career goal, and I am thrilled to be joining such a globally-recognised company at a time where their momentum is so high.”
Reay-Smith’s appointment is effective immediately, adding to Ogilvy PR’s leadership team which recently saw the appointment of Michael Frohlich to UK Managing Director. About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com
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