Kantar Media reports U.S advertising expentiture

13 March, 2012


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NEW YORK, NY – Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters.

Acrobat Document kantar_pressrelease_media_mar12_guid59e2f34bfca942.pdf


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