Mindshare wins creativity battle in Gunn Report for Media 2011 results
2 March, 2012
Mindshare, the global media network, has seen its Gunn Report for Media ‘media creativity index’ rise by 46% over the past three reports ( covering 2007 – present and released in April 2008, February 2010 and February 2012), scoring 161 in the 2011 results, with OMD’s ‘creativity index’ falling by 25% over the same period.
Mindshare is now the fastest growing of the two big agencies at the top of the report in terms of media creativity.
In addition to Mindshare’s impressive creative showing, WPP also had a strong result with GroupM topping the Holding Company of the Year tables with 513 points, ahead of Omnicom Media Group and Publicis Groupe Media.
For further information contact Becky Mew at Mindshare – firstname.lastname@example.org
or +44 (0)2079694106 About Mindshare
Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.