RKCR/Y&R creates Virgin Atlantic campaign to celebrate London
1 March, 2012
— With the eyes of the world on London this year, Virgin Atlantic will be running a new global campaign to promote the airline’s flights to the city. Celebrating London in true Virgin style, it recreates the famous Union Flag by drawing on iconic imagery of the capital and the airline.
The campaign will run on- and offline in Virgin Atlantic’s overseas markets – including the USA, South Africa, Hong Kong and Australia – as of January this year, promoting London as a destination and central hub in Virgin Atlantic’s global route network.
Breda Bubear, Head of Global Advertising and Communications at Virgin Atlantic, commented; “With the Queen’s Jubilee and so much else going on in London, the spotlight is truly on the UK this year. Our new campaign is designed to excite our passengers around the globe and put the emphasis on the ‘Britishness’ that our nation is famous for.”
Mark Roalfe, Chairman and ECD of RKCR/Y&R, said; “We wanted to celebrate what an amazing destination London is, by taking a great British icon and putting a Virgin spin on it.”
The campaign was created by RKCR/Y&R creative team Steve Williams and Adrian Lim, photographer Tim Brett-Day and collage artist David Bray.
Creative agency: RKCR/Y&R
Client: Virgin Atlantic
Creative Director: Mark Roalfe
Copywriter: Adrian Lim
Art director: Steve Williams
Photographer: Tim Brett-Day
Collage Artist: David Bray
Marketing Team: Breda Bubear, Hamish Rickman, Bernie Greevy, Nicole Richards
Account Handlers: Vicky Jacobs, Fintan McGivern, Dan Zell, Amy Till
Account Planner: Jeremy Poole
Art Buyer Ali Power
Media Agency: OMD International