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WPP’s ad agency Team Detroit goes green and wins EBie Award

29 June, 2012


Ford Corporate Crossings Building Receives LEED Silver Certification

DEARBORN, MI — Team Detroit, Ford Motor Company’s marketing and advertising agency of record has won an EBie award. The award, given by the U.S. Green Building Council (USGBC) and its New York branch, the Urban Green Council, is given to those at the grassroots level who are responsible for driving the green retro-fitting of an existing building. Team Detroit was honored as part of the first annual EBie awards ceremony in New York City’s Times Square last night. Team Detroit and Ford Land were awarded the “Smooth Operator” EBie, which recognizes the building that was most improved by simply altering operations and maintenance.

Team Detroit has sponsored Team Green, an internal group of employees dedicated to making their workplace more sustainable and efficient, since 2008. This EBie award is based on a number of building improvements including increased recycling opportunities and the implementation of U.S. Green Building Council-certified janitorial supplies, soy-based ink, eco-friendly paper, reusable mugs and compostable plates.

Kristen Schweitzer, Team Detroit SVP and Team Green Director, is especially excited. “We’re thrilled to have been awarded one of the first EBies ever. It all started with a group of dedicated volunteers, and with the support of Team Detroit’s leadership committee and our partners at Ford Land we’ve been able to make amazing strides in improving the green footprint of our building. And to be recognized for those efforts as one of the best in the country is quite an honor.”

Recently Corporate Crossings, a Ford Land building in Dearborn that houses Team Detroit, was also honored with LEED Silver certification by the USGBC. The building temperature is regulated by a green system that lowers/raises the temperature based on the season, and the lights are motion-activated to avoid wasted electricity. All monitors, TV screens, projectors, and common area lighting systems are set to automatically power down at the end of each day.

"It is wonderful to see a team of employees that are so passionate about creating a sustainable workplace," said Donna Inch, Ford Land chairman and CEO. "The EBie award proves that great things can be accomplished when corporations and employees are committed to environmentally responsible building use and management."

According to Team Detroit’s Chief Creative Officer, Toby Barlow, "Sustainability doesn't mean much unless we all do it together. I'm incredibly proud to be a part of a community like Team Detroit. It makes me really happy to see how many ideas people have and how hard they're willing to work to make it happen.”

But Barlow doesn’t want to coast on what they’ve already accomplished. He explains, “We've done a lot and I'm hopeful that we can build from these successes to do even more in the future… because there's a lot more that needs to be done.”

Team Detroit’s Team Green has maintained several agency-wide recycling events, clothing drives, farmer’s markets, carpool initiatives, green fairs and other sustainability events. Their efforts have supported Habitat for Humanity, Detroit’s Eastern Market, Purple Heart, and Greening of Detroit.

Media Contacts:

Team Detroit
Corryl Parr
+1 313-615-3076  

Ford Motor Company
Becky Sanch
+1 313-594-4410

EBie Awards
Jeremy Soffin
+1 646-200-5318  

About Team Detroit
Team Detroit, Dearborn, MI., brings together five of WPP’s largest marketing and communications agencies in one location to provide its clients access to best practices and talent. Team Detroit is the 21st century equivalent of the full-service agency, acting as a portal to provide a single point of contact and accountability. Visit to learn more.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit  

About Ford Land
Ford Land is a wholly-owned subsidiary of Ford Motor Company and a full-service provider of real estate, construction and facility services. Ford Land's team of sales and leasing professionals is responsible for more than five million square feet of office, research and development, light industrial and retail space in Dearborn, Mich.

About the EBies
The EBies TM recognizes significant and measurable environmental performance improvements in existing buildings among building owners and operators, property managers, engineers, consultants, retro-commissioning agents, and lighting designers. For more information, please visit 

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