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Y&R Malaysia adds four Cannes Lions to award haul

21 June, 2012


CANNES/KUALA LUMPUR — Y&R Malaysia has added Cannes Lions to its already impressive award haul for its work for long-term client Penguin Books Malaysia.

The agency took home one Silver and one Bronze Cannes Lion in the Outdoor category and one Silver and one Bronze Cannes Lion in Design for its “More than just the classics” series of ads.

Commented Gigi Lee, creative director Y&R Malaysia, “It’s very gratifying to win such prestigious awards for a client like Penguin Books, which has been with us since 2005. Great work is produced with the support of great clients, and is down to an amazing team effort from everyone.”

“We are obviously immensely proud of Y&R Malaysia’s wins at Cannes Lions, the ANDY Awards, and making it into the D&AD Annual 2012. It’s testament to the strength of Y&R’s creativity in the region that a comparatively small market like Malaysia can triumph at international level and shine on the global stage,” added Sanjay Bhasin, chief executive officer, Y&R Southeast Asia.

Y&R Malaysia previously brought home two Silvers from the ANDY Awards in New York, for ‘The Pied Piper of Hamelin’, ‘The Wizard of Oz’ and ‘The Jungle Book’, promoting Penguin Audiobooks. The Silvers ANDYs were in the Newspaper: Entertainment - Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry - Illustration (Campaign) categories. The Penguin Audiobook work also made it ‘In-Book’ into the esteemed D&AD Annual, in the Illustration / Illustration for Advertising category.

Creative credits:
Campaign – More than just the classics
Client – Penguin Books Malaysia
Executive Creative Director - Gigi Lee
Creative Group Head - Hor Yew Pong
Copywriters - Boone Wong / Andrea Yap / Azeril Johari
Art Directors - Hor Yew Pong / Nikken Chong / Foo Guan Foong / Emily Tan / Jillyn Cheoh / Joshua Tay
Illustrators - Cue Art / Emily Tan / Jillyn Cheoh / Hor Yew Pong / Man Man Tan
Designers - Emily Tan / Jillyn Cheoh / Loh Gan Kai / Chew Lee Chin
Typographers - Emily Tan / Loh Gan Kai
Photographer - Wizard Photography
Props Makers - Y&R Creative / Poco Homemade / Leng Tieng Chai / Siew Yuet Kie
Design Director - Gigi Lee
Account Supervisor - Michelle Tan
Regional Head of Copy - Edward Ong
Advertiser’s Supervisor - Chung Yaw Hwa

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Cannes Lions
The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 28,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Dan Wieden, Sir John Hegarty, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel, Sir Martin Sorrell and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer and Bob Geldof.

The networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

About the ANDY Awards
The International ANDY Awards were established in 1964 by the ADVERTISING club of New York. The goal of the competition is to honor creativity in advertising throughout the world, recognize the contributions of individuals and companies who create the work and encourage raising the standards of craftsmanship in the industry.

Judged by a jury comprised of internationally renowned creative directors, awards are given to both single and campaign executions, distinguished by product, service or technique category. The ANDY's began as a New York print only show that has evolved into an international show covering print, radio, television, out-of-home, direct mail, video/cinema, interactive and other media. The ANDY awards are one of the only not-for-profit award shows in the industry where proceeds go directly to The ADVERTISING Club Foundation to fund its education initiatives. The Foundation is committed to supporting and cultivating talent entering the Advertising and Marketing industry.  

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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