Cohn & Wolfe brings in Matt McGinnis to lead Austin office

21 June, 2012


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AUSTIN — Cohn & Wolfe (www.cohnwolfe.com), a leading global communications agency, today announced the appointment of Matt McGinnis as Executive Vice President, Managing Director of the company’s Austin office, where he will oversee the office’s day-to-day operations, client relations and business development activities. He will report directly to Jim Joseph, Cohn & Wolfe President, North America.

The Cohn & Wolfe Austin staff and client base are focused on digital strategy and fully integrated communications programming. As such, it is one of the key hubs and drivers of Cohn & Wolfe’s global digital practice.

Over the past 21 years, McGinnis has held marketing and communications positions overseeing product management, demand generation and corporate reputation in North America and Europe. He joins Cohn & Wolfe from Dell, where as Marketing Director for the Enterprise Solutions Group, he created campaigns that assisted customers in finding the right technology to help their businesses operate more efficiently. Previously, he was Senior Vice President, Global Technology Practice Leader at Waggener Edstrom Worldwide, where he oversaw large multinational corporate communications accounts for clients such as AMD, Austin City Limits, BMC Software, Capital Sports & Entertainment, Texas Instruments and Vignette. Matt’s experience includes enterprise technology, consumer electronics, Internet commerce, non-profit advocacy, performance marketing, semiconductors, software, sports and entertainment.

“Austin is a skyrocketing city overflowing with technology, music and innovation. It has always been a key market to Cohn & Wolfe,” says Jim Joseph, President of C&W North America. “Matt’s unique set of both client and agency experience will mentor our regional team and expand our proficiency in the digital landscape.”

“I’m excited to add to Cohn & Wolfe’s clients’ success and build on the agency’s purpose-driven creativity platform with my storytelling and social media skills,” said McGinnis. “I am really looking forward to bringing my more than twenty years of experience in marketing and digital media to this imaginative and entrepreneurial agency.”

McGinnis has won multiple industry awards, such as a Texas Social Media Award in 2011 and a PRSA Bronze Anvil Award in 2005. He is an active member of Austin Food Blogger’s Marketing Committee and serves as both a Cub Scout Den Leader and Youth Soccer Coach in his community.

About Cohn & Wolfe

Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. In 2012, Advertising Age recognized Cohn & Wolfe’s independent-minded, entrepreneurial culture by naming it one of the “Best Places to Work in Marketing & Media” for the second consecutive year. The agency has more than 1,100 employees in over 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.

Contact:
Katy Kelley,
VP Global Marketing
Cohn & Wolfe
+1 212.798.9773
Katy.kelley@cohnwolfe.com

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