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Y&R Thailand resurrects Paul the Psychic Octopus for EURO 2012

11 June, 2012


BANGKOK — As EURO 2012 kicks off today in Warsaw, Poland, Y&R Thailand has created a fun Facebook app in which users pit their wits against psychic Paul to redeem fashion accessories for their personalized oracle octopus.

Comprising a dedicated Facebook page, the My Paul Facebook app was developed by Y&R with help from the team at Dotography. There’s even a YouTube clip, charting Paul the Octopus’ rise to fame, sad demise and now virtual resurrection.

Paul the Octopus, originally from England but living in Germany, gained global notoriety during the 2010 FIFA World Cup for correctly predicting the winner of each of Germany’s seven matches, as well as the outcome of the final. Presented with two boxes containing food, each box marked with the flag of a national football team in an upcoming match, Paul’s choice of which box to eat from first was seen as his prediction of a win for that country. Having retired after the 2010 World Cup, Paul sadly died soon after.

But Paul’s spirit lives on thanks to Y&R Thailand, immortalized on-line via the MyPaul Facebook app, page and video. The app shows upcoming matches as the user’s very own personalised MyPaul squirts his predicted winner with ink. Users can check predictions, past results and share the app with Facebook friends. There are rankings tables, both amongst one’s friends and globally, and if MyPaul predicts correctly, users can accrue points for its owner to further personalize his appearance and accessories.

Commented Narissara ‘Jay’ Uthaiwattanatorn, Senior Strategist, Creative and Digital Planner at Y&R Energy Thailand, “We created this fun Facebook application to tap into the popularity of Paul the Octopus’ predictions during the FIFA World Cup. We hope our friends enjoy playing and sharing this as much as we enjoyed creating it.”

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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