Y&R Thailand resurrects Paul the Psychic Octopus for EURO 2012
11 June, 2012
— As EURO 2012 kicks off today in Warsaw, Poland, Y&R Thailand has created a fun Facebook app in which users pit their wits against psychic Paul to redeem fashion accessories for their personalized oracle octopus.
Comprising a dedicated Facebook page
, the My Paul Facebook app
was developed by Y&R with help from the team at Dotography. There’s even a YouTube clip
, charting Paul the Octopus’ rise to fame, sad demise and now virtual resurrection.
Paul the Octopus, originally from England but living in Germany, gained global notoriety during the 2010 FIFA World Cup for correctly predicting the winner of each of Germany’s seven matches, as well as the outcome of the final. Presented with two boxes containing food, each box marked with the flag of a national football team in an upcoming match, Paul’s choice of which box to eat from first was seen as his prediction of a win for that country. Having retired after the 2010 World Cup, Paul sadly died soon after.
But Paul’s spirit lives on thanks to Y&R Thailand, immortalized on-line via the MyPaul Facebook app, page and video. The app shows upcoming matches as the user’s very own personalised MyPaul squirts his predicted winner with ink. Users can check predictions, past results and share the app with Facebook friends. There are rankings tables, both amongst one’s friends and globally, and if MyPaul predicts correctly, users can accrue points for its owner to further personalize his appearance and accessories.
Commented Narissara ‘Jay’ Uthaiwattanatorn, Senior Strategist, Creative and Digital Planner at Y&R Energy Thailand, “We created this fun Facebook application to tap into the popularity of Paul the Octopus’ predictions during the FIFA World Cup. We hope our friends enjoy playing and sharing this as much as we enjoyed creating it.” Media enquiries:
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