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PSB's Ashwani Singla to serve on the CII National Committee on Marketing

5 June, 2012


GURGAON — Ashwani Singla, MD & CEO, Penn Schoen Berland, South Asia, has been invited to serve on the National Committee on Marketing of the leading industry body Confederation of Indian Industry (CII) for the year. The CII National Committee on Marketing plays a key role in analyzing and understanding the issues faced by the companies on Marketing Strategies, especially from the perspectives of the changing socio-economic demographic profile and new media. The Committee also advises the CII National Council on various policy and procedural issues at both Central and State level and provide solutions to problems and challenges on Rural Marketing.

“The millennium consumers hold the companies to a higher standard than ever before and marketers need to recognize this new reality. I believe this provides smart marketers an opportunity to differentiate themselves. I look forward to contributing to the development of an effective marketing agenda for CII member companies.” said Ashwani Singla. In his two decades of experience in the communication & service industry, Ashwani has donned the role of a trusted advisor and strategist to build strong and effective communications strategy for top MNCs, Indian enterprises and emerging Indian MNCs across a wide range of sectors. Voted as one of the most well respected professionals in India by the Holmes Report in its inaugural Asia ‘Agency Score Card’, Ashwani was named by Campaign India Magazine in its ‘A list’ for several years and among the top professionals in Agency FAQ’s listing.

Ashwani has been an India board member of the International Association of Business Communicators ( and has played an active role in the Public Relations Consultants Association of India ( and the International Communications Consultancy Organization (

About Penn Schoen Berland
Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication Advisory’ that brings the lessons learnt from its campaign trails into the board room to help companies negotiate some of their toughest corporate image & corporate affairs challenges. For over thirty years PSB has used research to leverage unique insights about public opinion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world.

PSB, South Asia office was established early 2011 in Gurgaon and serves a blue-chip clients comprising leading Indian transnationals and Multinational corporations operating in the Indian Sub-continent, South East Asia & The Middle East. The South Asia is led by Ashwani Singla, formerly the CEO of Genesis Burson-Marsteller (GBM) & Board Member, Burson- Marsteller (B-M), Asia Pacific. PSB is a part of Y&R Brands and WPP (NASDAQ:WPPGY), More information is available on

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