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Landor Associates expands operations to Moscow

5 June, 2012


MOSCOW — Landor Associates, a global branding and design firm with more than 70 years of experience, today announced the opening of its 22nd office, located in Moscow, Russia. Following several years of experience with both global and local clients in the region, the rapid development of the Russian market made this the perfect time to expand the firm’s footprint with a proper presence.

“Expanding our offer across the globe is an important component of our future plans, and opening an office in Moscow could not have come at a better time,” says Mary Zalla, chief executive officer of Landor. “Although this is our first office in Russia, we have already had great success, working with brands like Coors, Evian, Interpipe, Prominvest Bank, S7, and TSUM Kyiv. We look forward to partnering with even more brands as we grow.”

Emma Beckmann, country director, with more than 17 years at Landor, has relocated from Germany to lead and grow the team in Moscow. Beckmann boasts an extensive list of credentials in both the naming and corporate identity development space. During her time with Landor, she has worked in client services roles in the firm’s London and Hamburg offices, with clients like Astrium, BASF, Bosch, DaimlerChrysler, and RWE.

About Landor Associates
Landor Associates is one of the worlds leading strategic brand consulting and design firms. Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Partnering with clients, Landor drives business transformation and performance by creating brands that are more innovative, progressive, and dynamic than their competitors.

Landor's holistic approach to branding is a balance of rigorous, business-driven thinking and exceptional creativity. Its work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement, and digital branding.

With 21 offices in 17 countries, Landor's current and past clients include some of the world's most powerful brands, including BlackBerry, Citi, the Council on Foreign Relations, Diageo, Hilton Hotels, HP, Jet Airways, Microsoft, MillerCoors, Panasonic, PGA of America, Procter & Gamble, Taj Hotels Resorts and Palaces, and Verizon. Landor is a member of the Young & Rubicam Brands network within WPP, one of the world's largest marketing and communications firms.

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