Hotels.com appoints Cohn & Wolfe Mexico
31 July, 2012
— Hotels.com, the world’s leading hotel booking website, has appointed Cohn & Wolfe Mexico as its PR agency responsible for increasing brand-consumer conversation and Hotels.com’s position as the top-of-mind online hotel booking service in Mexico. At present, Hotels.com is also a client of Cohn & Wolfe Switzerland and Cohn & Wolfe-impactasia in Greater China.
In addition to PR activities, Cohn & Wolfe will grow the brand’s presence with targeted media outreach highlighting unique Hotels.com programs including its market leading loyalty program ‘Welcome Rewards’, its mobile app portfolio and its breadth of hotels across the globe, which currently number more than 150,000.
“Our office continues to thrive at adapting global brands for the Mexican consumer,” says Roberto Gonzalez, President of Cohn & Wolfe Mexico. “With Hotels.com’s strong global reputation and Cohn & Wolfe’s commitment to bold thinking, we’re confident that we have the tools to build a successful partnership.”
Alison Couper, Senior Director, Global Communications, for Hotels.com comments: “We were impressed by Cohn & Wolfe’s approach to media communication in Mexico. They applied fresh thinking and produced a strategy that was closely aligned with how we are growing our business in the country. We are looking forward to working with them to increase our brand presence.” About Hotels.com
Hotels.com is a leading online accommodation booking website with more than 150,000 properties around the world, ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com benefits from one of the largest hotel contracting teams in the industry, negotiating the best rates for its customers, and offers frequent sales, special deals and promotions. Regular customer e-newsletters provide exclusive offers and advance warning of upcoming sales. There are more than 6.5 million reviews on the site from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through its industry-leading loyalty program, Welcome Rewards, customers can earn a free night for every 10 nights stayed at more than 65,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel, Hotels.com will refund the difference. Travellers can book online or by contacting one of the multilingual call centres. Special apps for mobile phones and tablets can also be downloaded at www.hotels.com/deals/mobile enabling customers to book on the go with access to 20,000 last minute deals. For the last eight years, Hotels.com has published an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index, which is now produced in 31 individual country editions. Follow Hotels.com on Facebook at www.facebook.com/hotelescom
, on Twitter at @hotelescom
and download the mobile app at www.hotels.com/deals/mobile
. Hotels.com is part of Expedia Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands. About Cohn & Wolfe
Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. In 2012, Advertising Age recognized Cohn & Wolfe’s independent-minded, entrepreneurial culture by naming it one of the “Best Places to Work in Marketing & Media” for the second consecutive year. The agency has more than 1,100 employees in over 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group. CONTACTS:
Cohn & Wolfe México
+52 (55) 5350 3700
(+52.55) 5351.4773 email@example.com
Alberto Romano firstname.lastname@example.org