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Y&R Group Indonesia wins Gudang Garam Surya

30 July, 2012


JAKARTA — Y&R Group Indonesia, comprising Y&R and The Campaign Palace, has been awarded the lucrative Surya brand business by tobacco giant Gudang Garam, effective immediately.

Following one of the country’s biggest pitches this year, Y&R Group Indonesia has been appointed as agency of record on Surya, the backbone brand of PT. Gudang Garam Tbk, Indonesia’s second largest cigarette company.

The largest brand within the full-flavoured machine-made kretek category, Surya comprising both Surya 16 and Surya 12, also represents the second largest brand in the country’s entire cigarette market. Indonesia is the fourth biggest tobacco market in the world with a volume of 247 billion sticks sold per year.

Y&R Group Indonesia triumphed in a pitch against four other agencies including incumbent Publicis Indonesia, Dentsu Strat, Phoenix Bangkok and local agency Chosen.

“We are confident that Y&R undoubtedly will play an important role in supporting us to further build Surya to new and higher levels of achievements,” said Ginawati Wibowo, Marketing Director, PT. Gudang Garam Tbk.

Added Andrew Dowling, CEO Y&R Group Indonesia, "It is not often that an agency has the opportunity to re-position a brand as big as Surya. We are humbled to be selected as Gudang Garam's agency partner, and excited to help lead the Surya brand to greater heights.”

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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