Y&R Group Indonesia wins Gudang Garam Surya
30 July, 2012
Y&R Group Indonesia, comprising Y&R and The Campaign Palace, has been awarded the lucrative Surya brand business by tobacco giant Gudang Garam, effective immediately.
Following one of the country’s biggest pitches this year, Y&R Group Indonesia has been appointed as agency of record on Surya, the backbone brand of PT. Gudang Garam Tbk, Indonesia’s second largest cigarette company.
The largest brand within the full-flavoured machine-made kretek category, Surya comprising both Surya 16 and Surya 12, also represents the second largest brand in the country’s entire cigarette market. Indonesia is the fourth biggest tobacco market in the world with a volume of 247 billion sticks sold per year.
Y&R Group Indonesia triumphed in a pitch against four other agencies including incumbent Publicis Indonesia, Dentsu Strat, Phoenix Bangkok and local agency Chosen.
“We are confident that Y&R undoubtedly will play an important role in supporting us to further build Surya to new and higher levels of achievements,” said Ginawati Wibowo, Marketing Director, PT. Gudang Garam Tbk.
Added Andrew Dowling, CEO Y&R Group Indonesia, "It is not often that an agency has the opportunity to re-position a brand as big as Surya. We are humbled to be selected as Gudang Garam's agency partner, and excited to help lead the Surya brand to greater heights.” Media enquiries:
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