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Y&R appoints Sylvester Song as regional creative director

27 July, 2012


HONG KONG — Y&R today announced the appointment of Sylvester ‘Sly’ Song as regional creative director of content for Colgate Palmolive Asia.

Song reports to Tan Shen Guan, regional executive creative director for Colgate Palmolive Asia.

Commenting on the appointment, Tan Shen Guan said: “This role is one of the first of its kind, as Sly becomes the first senior Creative Director devoted full-time to leading content development and production. This is a Y&R innovation.”

Sylvester ‘Sly’ Song’s two-decade career spans Australia, Singapore, Hong Kong, at agencies including J Walter Thompson, McCann Erickson, Bates, Saatchi & Saatchi and Ogilvy. He has produced acclaimed campaigns for leading brands Coca-Cola, Heineken, McDonald’s, HSBC and Cathay Pacific.

Song was instrumental in Cathay Pacific winning the acclaimed Kam Fan, the best of show at the Kam Fan Awards (HK4As). The Gunn Report 2007 named his campaign for Cathay Pacific’s 60th Anniversary he 12th Most Awarded Commercial in the World. His work has also been recognised in local, regional and international award shows, including Cannes, Clio, Mobius, Effies, New York Festivals, Ad Fest, AWARD, Spikes and the KamFan.

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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