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MEC Canada scoops award-winning managing partner

24 July, 2012


Alastair Taylor Joins Agency as SVP, Managing Partner

TORONTO, CANADA — MEC Canada, a leading media agency (, today announced the appointment of Alastair Taylor as Senior Vice President, Managing Partner, effective immediately. He will report to Michele Pauchuk, President. In this role, Alastair will be responsible for managing MEC’s Molson account and supporting Michele in the running of the business, and its new business initiatives.

Michele commented, “We are delighted to have Alastair onboard. His strong business practices and strategic approach are very much in line with MEC’s direction of delivering strong business results through creating, implementing and measuring communication solutions that actively engage people with brands.”

Taylor stated, “I’m very excited about joining MEC and working with the highly iconic Molson brands. These brands, combined with the chance to grow MEC with Michele and the team, is a very exciting opportunity.”

Prior to joining MEC, Alastair served as VP, Managing Director at Carat Toronto. Under Alastair’s leadership, the agency grew rapidly and, most notably, with the Disney, Target and GM account wins. He implemented a new strategic approach to new business and human resources, as well as created an on-and off-line training program for Gen Y employees. Joining in 2010, he worked as Account Director of Strategic Planning, where he provided Strategic Council on clients such as Subway, P&G, Mattel and adidas.

Beginning his career in the UK, Alastair worked for Carat for a total of nine years and quickly rose through the ranks. Alastair won numerous awards such as “Best Direct Response” and “Best Targeted Campaign” for his work for an online music distribution service in 2004, and was listed in the Drums “30 Under 30” in 2006. He was also shortlisted for four Marketing excellence Awards, three Fresh Media Awards and one Campaign award.

Alastair graduated from Lancaster University’s Management School with a Bsc in Marketing. After working in media for several years, he went on to graduate top of his class in the Institute of Practitioners in Advertising Advanced Communications Planning Certificate.
Alastair now lives with his wife Kate in downtown Toronto.

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Mobile ~ Acquisition marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at

PR Contact
Christie Giera
Corporate Communications Manager, MEC North America
Phone: +1 212-474-0078

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