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VML Qais wins first client in Indonesia

23 July, 2012


JAKARTA — VML Qais, Y&R Indonesia’s digital backbone and the Asian arm of Cannes-Lions winning VML network, has been appointed digital agency of record for Danone’s Mizone brand.

VML Qais will be responsible for all social media activities, as well as a revamp of the Mizone website and campaign digital requirements.

Indonesia’s leading isotonic drink Mizone is part of Danone, the country’s largest food-product company, and one of the biggest in Asia as a whole.

Commenting on the appointment, Joanna Staude, VP Marketing for Danone Water said, “Indonesia is already one of the largest social media markets in the world, and growing, so we feel the Mizone brand needs to be at the forefront of this rapid change. VML Qais was able to offer us a specially designed support structure, including senior access to their award-winning team in Singapore, to compliment their team in Indonesia.”

VML Qais will be working in close partnership with Danone Waters leading agency of record Y&R Indonesia. WPP acquired Qais Consulting late in 2011 and the rebranded VML Qais now offers a digital backbone for Y&R Asia.

“We are delighted and honoured to have been appointed the digital AoR for Mizone, one of the most vibrant brands in one of the world's most dynamic markets,” said VML Qais chairman Keith Timimi. “This is it is, in fact, the perfect brand to sign on as our first client in Indonesia. We have listened carefully to what Danone needed, and then we have worked closely with Y&R, to tailor-make a solution that works for them.”

Added Andrew Dowling, Chief Executive Officer Y&R Indonesia, “This is the first of what I expect will be many such partnerships between Y&R & VML Qais as this model is one that will appeal to any client looking for a more strategic approach to their digital and social marketing needs.”

VML Qais’ parent network VML just won seven Cannes Lions 2012 overall, six of which for its work on Mobile Medic for the Australian Defence Force. VML worked with George Patterson Y&R in Melbourne, Australia on the project, which bagged four Gold Lions (Promo & Activation, Direct and Media), one Silver Lion (Outdoor) and one Bronze Lion (Titanium and Integrated).

The world’s fourth most populous country, Indonesia is seen by technology analysts as a world-leader in digital potential. Indonesia ranks as Facebook’s fourth biggest, and Twitter’s fifth largest, market in the world. Some 55 million of its 230 million population are Internet users, growing at over 20% year on year, while there are 210 million mobile subscribers. According to Deloitte Access Economics, the internet accounts for 1.6% of Indonesia’s gross domestic product (GDP). It is forecast to grow at three times the rate of the overall economy, and to account for 2.5% of GDP by 2016.

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About VML Qais
VML Qais is the Asian arm of the VML network, serving the region from offices in Singapore, India & Jakarta. VML Qais is an award-winning, strategic, full-services digital agency. Since 2004, it has been helping multinational clients, government agencies and digital start-ups to chart their digital course and implement groundbreaking online initiatives. Its service lines include digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, search marketing, online advertising, and media management services.

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