VML global network expands operations in South Asia

18 July, 2012


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MUMBAI — VML Qais, the Asian arm of VML global network, has just announced its official India launch, having been handling major clients like Mahindra & Mahindra, ICICI Bank, Revlon, Tata Motors and Mahindra 2 Wheelers in the last twelve months while setting up fully-fledged operations in the country.

The global digital marketing agency, winner of seven Cannes Lions in June 2012, is renowned for its thought leadership and ability to push the intersection of creativity and technology. VML, part of Y&R, is one of WPP’s largest wholly-owned digital networks.

VML Qais in Singapore and Mumbai operate as part of the Y&R Asia group and work in partnership with Y&R Asia on several shared clients such as Revlon and Dell.

India is an important market for VML Qais. With half the country's population below 25 years old, it is the second fastest growing digital market in the world, the third largest Facebook market, the sixth largest Twitter market with 13m accounts, and it has the second highest base of LinkedIn users in the world. India is set to be an innovation hub, setting trends for the future.

Tripti Lochan in her capacity as VML Qais CEO for Asia will lead the Indian operations. From its office in Mumbai, VML Qais plans to build upon its already impressive client base and service brands across the spectrum. With this development, VML Qais will leverage the exponential growth of digital media in India and its social nature to foster brand engagement with customers.

“VML Qais offers customized, research based online and social media marketing solutions designed to transform brand experiences. Our very first campaign in India, ‘Spark the Rise’ for Mahindra achieved stunning results, we are now tasked to raise the bar later this year,” commented Lochan.

Jon Cook CEO,observed, “Our commitment to deliver difference-making work for clients and an extraordinary work ethic are hallmarks of VML offices around the world. We see tremendous growth and potential in India and are fully committed to investing in this market. We believe that our technology and operational expertise can be leveraged to serve the unique marketing needs of clients.”

The VML global network, headquartered in Kansas City, MO, USA with offices in New York, Seattle, Sao Paolo, Milan, London, Sydney, Singapore, Jakarta and Mumbai, underscores the network’s commitment to engage with target groups and brands while creating outstanding experiences in its mission of 'creating fans'.

VML’s high quality of work was recognized at Cannes where it was awarded seven Cannes Lions for Gatorade’s ‘Everything to Prove’ and the Australian Defence Force’s Mobile Medic campaigns.

Learn more at www.vmlqais.com.


About VML
VML is aglobal digital marketing agency with major operations on five continents. Since its founding in 1992, VML has been dedicated to delivering creative solutions at the intersection of marketing and technology.

VML engineers best-in-class digital experiences for some of the most respected and recognized brands in the world, including Carlson Hotels, Colgate-Palmolive, Coors, Coors Light, Dell, Ford, Hill's Pet Nutrition, Kellogg, Microsoft, Revlon, SAP, Southwest Airlines, T-Mobile, U.S. Bank, Western Union and Xerox. VML also supports a growing number of sports and healthy lifestyle clients,including Gatorade, English Premier League, Kansas City Royals, Kashi and Whole Foods.

In 2012, Advertising Age recognized VML as one of the top 10 standout agencies in the U.S. in its Agency A-List program. Headquartered in Kansas City, Mo., VML has principal offices in New York City, Seattle, London, Milan, Bogota, SaoPaulo, Mumbai, Singapore and Sydney. Learn more at www.vml.com.

About VML Qais
VML Qais is the Asian arm of the VML network, serving the region from offices in Singapore and India. VML Qais is an award-winning, strategic, full-services digital agency. Since 2004, it has been helping multinationalclients, government agencies and digital start-ups to chart their digital course and implement groundbreaking online initiatives. Its service lines include digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, searchmarketing, online advertising, and media management services.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

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