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Cannes Lion-winning network VML Qais announces official India launch

18 July, 2012


MUMBAI — VML Qais, the Asian arm of Cannes Lion-winning network VML, has just announced its official India launch, having been handling major clients like Mahindra & Mahindra, ICICI Bank, Revlon, Tata Motors and Mahindra 2 Wheelers in the last twelve months while setting up fully-fledged operations in the country.

The global digital marketing agency, winner of seven Cannes Lions in June 2012, is renowned for its thought leadership and ability to push the intersection of creativity and technology. VML, part of Y&R, is one of WPP’s largest wholly-owned pure play digital networks.

India is an important market for VML Qais. With half the country's population below 25 years old, it is the second fastest growing digital market in the world, the third largest Facebook market, the sixth largest Twitter market with 13m accounts, and it has the second highest base of LinkedIn users in the world. India is set to be an innovation hub, setting trends for the future.

Tripti Lochan in her capacity as VML Qais CEO for Asia will lead the Indian operations. From its office in Mumbai, VML Qais plans to build upon its already impressive client base and service brands across the spectrum. With this development, VML Qais will leverage the exponential growth of digital media in India and its social nature to foster brand engagement with customers.

“VML Qais offers customized, research based online and social media marketing solutions designed to transform brand experiences. Our very first campaign in India, ‘Spark the Rise’ for Mahindra achieved stunning results, we are now tasked to raise the bar later this year,” commented Lochan.

Jon Cook CEO, observed, “Our commitment to deliver difference-making work for clients and an extraordinary work ethic are hallmarks of VML offices around the world. We see tremendous growth and potential in India and are fully committed to investing in this market. We believe that our technology and operational expertise can be leveraged to serve the unique marketing needs of clients.”

The VML network, headquartered in Kansas City, MO, USA with offices in New York, Seattle, Sao Paolo, Milan, London, Sydney, Singapore, Jakarta and Mumbai, underscores the network’s commitment to engage with target groups and brands while creating outstanding experiences in its mission of 'creating fans'.

VML’s high quality of work was recognized at Cannes where it was awarded seven Cannes Lions for Gatorade’s ‘Everything to Prove’ and the Australian Defence Force’s Mobile Medic campaigns.

Learn more at  and at the VML Qais Facebook page.

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About VML Qais
VML Qais is the Asian arm of the VML network, serving the region from offices in Singapore and India. VML Qais is an award-winning, strategic, full-services digital agency. Since 2004, it has been helping multinational clients, government agencies and digital start-ups to chart their digital course and implement groundbreaking online initiatives. Its service lines include digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, search marketing, online advertising, and media management services.

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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