WPP - Make Your Mark On The Games
12 July, 2012
Battle of the Agencies as WPP Joins Deloitte Games, Conceived and Designed by The Partners
Does your agency harbour dreams of sporting glory? Do you think you could take on your fellow WPP agencies and bring home the gold? Here’s your chance...The agencies of WPP are being called on to make their mark in this year’s Games, by pitting against each other as part of the world’s first ever fantasy Games.
The Deloitte Games, created and designed by WPP brand consultancy The Partners, is a unique virtual contest, bringing the competitive spirit of the Games to players all around the world – either by challenging other global teams, or vying for the top spot in their own leagues.
Through the interactive site, players can create their own team flag and contend in twelve of the main events – including cycling, aquatics, athletics and racket sports – using one of 205 nations to represent them for each event category. Whether you fancy your chances playing gymnastics with China, or judo with Great Britain – now you can with The Deloitte Games.
The Deloitte Games also features live insights, with a real-time analytics dashboard, and as the real Games progress, so do the fantasy teams earning points based on the medals won, adding an extra competitive edge to the activities. Nick Eagleton, Creative Director, The Partners says
: “As Deloitte are one of the sponsors of the 2012 Games, we wanted to develop an idea that turned that opportunity into a global phenomenon, allowing people all over the world to join in and make their own mark on the Games. After the Deloitte Games first went live, within 72 hours there were already over two thousand registered teams from every corner of the globe, so we can’t wait to see how the competition takes off during the real-life event.”
WPP will have its own league in Deloitte Games and so to sign up with your colleagues and agency, register at www.deloittegames.com
before 27th of July and let the Battle of the Agencies commence. Join the WPP League (PIN:245406) For further information about The Partners please contact:
Louise Fernley at Cohn & Wolfe
+44 (0)20 7331 5365 Louise.Fernley@cohnwolfe.com About The Partners
The Partners is the most creatively awarded consultancy in the UK (Design Week League Table November 2010). Over its 30-year history it has won a host of distinguished industry awards, including 17 D&AD Pencils, and is the only design agency to have won three Gold Lions at Cannes. Part of the global WPP Group, with studios in London, New York and Singapore, The Partners delivers brand strategy, innovation and creative ideas for clients including Deloitte, Vodafone, AstraZeneca, The National Gallery and eBay.
For further information about The Partners, please visit: www.the-partners.com
Twitter page: @the_partners