GroupM Next taps Edward Jones analyst to lead research

12 July, 2012


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Patrick Monteleone, Ph.D., named Director of Research; Role will enhance existing research efforts of GroupM Next, Agencies

ST.LOUIS — GroupM Next, the forward-looking innovation unit of GroupM, has hired Patrick Monteleone, Ph.D., to expand and lead the division’s research initiatives. In this new role, Dr. Monteleone will work closely with GroupM agencies, advertiser brand teams and select third-party partners to deliver research that puts emerging and digital media into context.

GroupM Next research provides a three-dimensional view of qualitative, quantitative and competitive data in order to:
» Understand consumer behavior and the implications for brands
» Measure marketplace trends and industry dynamics to enable improved media investments
» Provide insights for advertisers, together with GroupM agencies, to eliminate specific barriers they face in their cross-channel marketing

To date, GroupM Next has conducted multiple groundbreaking research studies and analyses. A sample of published whitepapers and reports include studies that explore:
» Online ad auction anarchy and cost implications for Twitter as its advertising platform expands
» The relationship between search and social media and the role these two channels play in conversion for brands
» Profiling of the new retail shopper with identification of intent expressed by consumers through search, and the role search plays in purchase and in-store traffic

“Pat’s background could be summarized simply as big data expert. Adding him to our roster enables us to expand what is already being done through GroupM and our agencies with an eye towards future consumer trends and an emphasis on cross-channel implications,” said Chris Copeland, CEO, GroupM Next.

Dr. Monteleone comes to GroupM Next after leading Marketing Analytics and Client Analytics for Edward Jones in St. Louis. In this role, he established advanced analysis of client and third-party data to improve decision making for the firm. Dr. Monteleone is also credited with building and deploying predictive models that improved identification of securities buyers in the range of 190 to 430 percent. Additionally, he led the repurposing of data at Edward Jones for analytical insights that supported the firm’s first predictive selling initiative. Prior to his tenure at Edward Jones, Dr. Monteleone spent eight years with Summit Marketing, where he began as Senior Modeling Analyst and was later promoted to Director of Strategic Analytics. At Summit Marketing, he trained and mentored analysts, and led quantitative analytical teams to drive marketing strategy, all division marketing research design and analysis projects for clients. He was also responsible for competitive business intelligence.

Dr. Monteleone holds a Masters of Business Administration, as well as a Doctorate in Management and Decision Sciences, both from the Saint Louis University School of Business and Administration.


ABOUT GROUPM NEXT
GroupM Next is the forward-looking, innovation unit of GroupM, the world’s largest global media investment management group that serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom and Mindshare, as well as Catalyst Online and Xaxis. Together with GroupM agencies, GroupM Next focuses on the curation and application of insight-focused solutions across the online, social, mobile and addressable channels. Through thought, technology, research and education, GroupM Next delivers data-driven, actionable insights and a clear path to action so that GroupM agencies and their clients harness the right opportunities made possible in the digital technology and new media industry environments with speed and relevance. Access our work and discover our perspective at www.groupmnext.com.  

ABOUT GROUPM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MediaCom, MEC and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

MEDIA CONTACT
Cindy Kerber Spellman
GroupM Next
Office: 314.682.2055
Cell: 347.891.1587
Email: cindy.spellman@groupm.com 

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