The Campaign Palace Jakarta appoints Ronny Pratama as creative director

11 July, 2012


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JAKARTA — The Campaign Palace Jakarta has announced the appointment of award-winning art director Ronny Pratama as creative director, effective immediately.

Pratama’s 13 years of industry experience span across multiple categories including baby care, automotive, alcohol, retail and tobacco.

An alumnus of Sydney’s well-known Billy Blue College of Design, Pratama has a string of local creative awards as well having won a prestigious Cannes Lion in 2011.

Having started out as freelance graphic designer and multimedia interactive designer, Pratama first joined a local agency in Jakarta in 1999, before moving into multinational agencies, experiencing different challenges and learning a lot from his advertising seniors along the way.

Adam Lau, general manager of The Campaign Palace Jakarta said, “We welcome Ronny on board as part of our continued expansion here at The Campaign Palace. We’ve gone from strength to strength with a string of business wins including Sony, MINI and Softex Indonesia - all within the space of less than 9 months.”

“Joining The Campaign Palace is a really interesting challenge and an honour. We are now the torch bearers for a brand that has been deeply rooted in ground-breaking creative work. The Palace Jakarta hopes to continue this heritage and love for uncompromising creative ideas here and around the Asia region,” added Ronny Pratama.

Pratama attributes his life-long love of art to having been taught to draw by his late father. In his spare time, he likes to exchange knowledge with young artists, graphic designers, graffiti artists, photographers and also film professionals to learn different creativity style-sets.
Commenting on the appointment, Matthew Godfrey, President Y&R Asia said, “The Campaign Palace is an iconic agency brand that is thriving in Asia, we have a rapidly expanding team of very talented people to match the agency’s phenomenal growth in business already this year. We look forward to continued growth and expansion, both in Jakarta and beyond.”


Media enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271
Email: magz.osborne@yr.com  

About The Campaign Palace Jakarta
Y&R launched boutique sister agency The Campaign Palace in Jakarta, Indonesia to further strengthen its integrated offering to clients across Asia. With a worldwide reputation for creating visually stunning and impactful campaigns, this is the first office to be opened in Asia as part of their expansion plans in the region.

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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