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Y&R Malaysia promotes Joshua Tay to Associate Creative Director

4 July, 2012


KUALA LUMPUR — Lisa Hezila, group general manager of Y&R Malaysia, today announced that Joshua Tay has been promoted to Associate Creative Director effective immediately.

Tay is promoted from the role of Creative Group Head at Y&R Malaysia, which he held for two years having originally joined as Art Director in 2007, and risen to Senior Art Director in 2008.

He started his advertising career after graduating from the Malaysian Institute of Art. His randomness, ‘kidult’ spirit and ‘challenge seeker’ behaviour have kept his passion burning for 16 years.

His vast experience has expanded across a portfolio of brands such as LG, Marigold, Media Prima, Tiger Beer, OCBC Bank , Penguin Books, Astro, PETRONAS, Hyundai, Iskandar Investment Berhad, ING Home Loan, INTI Group of Education, U Mobile, Commerce Trust, HSBC, Dome Café, AmBank, Merck, Sharp and Dome etc.

Tay’s work has been recognised at both local, including Kancil and Adfest, and at the highest international levels including Cannes Lions, ANDY Awards and D&AD.

This year’s award haul has included two Silvers from the ANDY Awards in New York, for ‘The Pied Piper of Hamelin’, ‘The Wizard of Oz’ and ‘The Jungle Book’, promoting Penguin Audiobooks. The Silvers ANDYs were in the Newspaper: Entertainment - Motion Pictures, Plays and Books (Campaign) and Newspaper: Technique & Artistry - Illustration (Campaign) categories. The Penguin Audiobook work also made it ‘In-Book’ into the esteemed D&AD Annual, in the Illustration / Illustration for Advertising category.

“We congratulate Joshua on his well-deserved promotion, he is a huge asset to the creative team, as well as being highly-awarded. Working alongside our acclaimed creative director Gigi Lee, we look forward to more great work and continued success for Y&R Malaysia,” commented Lisa Hezila, group general manager, Y&R Malaysia.

Most recently Y&R Malaysia took home four Cannes Lions 2012 for long-term client Penguin Books Malaysia. The agency took home one Silver and one Bronze Cannes Lion in the Outdoor category and one Silver and one Bronze Cannes Lion in Design for its “More than just the classics” series of ads.

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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