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Ashok Kapur to lead The Policy Group of Penn Schoen Berland, SA

3 July, 2012


The Policy Group will help companies negotiate their corporate affairs challenges

GURGAON — Penn Schoen Berland (PSB) announces the appointment of Ashok Kapur, former Special Secretary, Cabinet Secretariat, Government of India, as Head of The Policy Group for their South Asia operations. Kapur will lead a team of Policy Advocacy and Government Relations experts to help companies successfully negotiate some of their Corporate Affairs challenges. The Policy Group at PSB not only helps companies understand the mind of the Government but assists them to negotiate and move their ideas into achievable, defendable and workable policy solutions that get the attention of policymakers successfully.

MD & CEO, PSB, South Asia, Ashwani Singla said, “Organisations understand the strategic importance of public policy and its impact on business. However, many organizations choose not to delve into practicing it because of an aversion to politics, fear of failure or simply because they don’t know how. PSBs Policy Group helps clients understand governance, policy implications and engage policymakers to raise their credibility, build their constituency base while standing for issues that are crucial to the stakeholders they serve.”

Commenting on his appointment, Ashok Kapur said, “After serving the Government of India for over three decades, PSB was a natural progression that offered me an opportunity to help business create a progressive dialogue with the government for the greatest good for the greatest number, a key ingredient to moving policy from ideas to action to results.”

S. Khanna
P: +91 9711118615

About Ashok Kapur
Ashok Kapur, superannuated in January 2011 as Special Secretary, Cabinet Secretariat, Government of India. He has held key assignments in his career of 36 years. He served in the Cabinet Secretariat for over two decades including being posted overseas. He has been recognized by the Government of India for his distinguished and meritorious service. Kapur is an alumnus of Mayo College, Ajmer and St. Stephens College, Delhi University .He is a keen sportsman and avid golfer.

About Penn Schoen Berland
Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication Advisory’ that brings the lessons learnt from its campaign trails into the board room to help companies negotiate some of their toughest corporate image & corporate affairs challenges. For over thirty years PSB has used research to leverage unique insights about public opinion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world.

PSB, South Asia office was established early 2011 in Gurgaon and serves a blue-chip clients comprising leading Indian transnationals and Multinational corporations operating in the Indian Sub-continent, South East Asia & The Middle East. The South Asia is led by Ashwani Singla, formerly the CEO of Genesis Burson-Marsteller (GBM) & Board Member, Burson-Marsteller (B-M), Asia Pacific.

PSB is a part of Y&R Brands and WPP (NASDAQ:WPPGY), More information is available on

Acrobat Document psb_pressrelease_kapur_jul12_guid484c220b447c4d0d8.pdf

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