Donna Imperato named to PRWeek’s 2012 Power List
2 July, 2012
— Cohn & Wolfe’s Chief Executive Officer, Donna Imperato, has been named for the second time to PRWeek
’s “Power List,” an annual ranking of the communications industry’s most prominent leaders. According to the publication, the list “highlights the individuals who are propelling PR to unprecedented heights.”
Explaining why Imperato made the list, PRWeek
said: Donna Imperato first made the Power List in 2008 when she successfully led Cohn & Wolfe through a merger with sister WPP Group agency GCI Group. Through Imperato's oversight during the subsequent evaluation and reshuffling of talent, C&W emerged with a more global and dynamic know-how.
Imperato's ambition for her agency did not stop there. C&W again expanded its reach in November 2011 with the purchase of top Asian PR firm ImpactAsia. By merging the two agencies' Beijing and Shanghai locations, C&W tripled its presence in China. C&W went even further just weeks later, this time into Southeast Asia, by obtaining Singapore-based digital shop XPR.
These acquisitions brought clients such as Rolls-Royce, Guinness, Groupon, BMW Asia, and Dell into C&W's top client roster, contributing to the agency's 8.4% overall growth in 2011, which led to the firm being called out more than once in WPP's financial statements. Imperato has turned the agency into a PR powerhouse and attributes her personal success to toughness, a quality manifested in C&W's aggressive go-getter attitude and its willingness to take risks.
Cohn & Wolfe was also named to Advertising Age
’s ‘Best Places to Work in Marketing & Media’ list in both 2011 and 2012, the only PR agency to make the list two years in a row. About Cohn & Wolfe
Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. In 2012, Advertising Age recognized Cohn & Wolfe’s independent-minded, entrepreneurial culture by naming it one of the “Best Places to Work in Marketing & Media” for the second consecutive year. The agency has more than 1,100 employees in over 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group. Contact
Katy Kelley, VP Global Marketing
Cohn & Wolfe