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JWT London unveils new leadership model

26 January, 2012

JWT London has created a new model for its leadership and promoted Joseph Petyan, Russell Ramsey and James Whitehead to lead the agency as Executive Partners.

All three will be equally responsible for the running of the agency, replacing Guy Hayward who left JWT at the end of last year.

This unique collaboration is an acknowledgement of JWT’s strong homegrown talent and the team’s proven ability to deliver for clients; they have a robust understanding of the strengths of both JWT’s global network and the importance of local success.
Joe, Russell and James will report to Toby Hoare, Chairman and Chief Executive Officer of JWT Europe.

Toby Hoare said: “No one is as passionate or cares as much about JWT, its people and its clients, as our new Executive Partners. I wanted a new model and this new structure is designed to exploit the great partnerships that exist at JWT.”

Joe was appointed Joint Managing Director of JWT London in January 2009 and originally started his career at the agency as a graduate trainee.

Russell joined JWT London as Executive Creative Director in September 2007 from BBH and will retain responsibility for creative output alongside his new commitments at the agency.
James was promoted to Joint Managing Director in November 2010 having joined JWT from Saatchi & Saatchi during 2004.

For more information contact:
JWT London
Lucy Barrett
Tel: +44 (0)20 7656 7188

About JWT
JWT is the world’s best known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including J&J, HSBC, Brand America, Bloomberg, Bayer, Cadbury, Diageo, DTC, Ford, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Joseph Petyan
Joe was appointed Joint Managing Director of JWT London in January 2009 having originally started his career at the agency as a graduate trainee.

For the past seven years, Joe has led the Global team on the HSBC account. Responsible for Global Brand, Premier, Commercial and local communications in 86 markets, the role also involves close integrated working with 38 other marketing service agencies worldwide.

Russell Ramsey
JWT London’s Executive Creative Director since September 2007. At JWT he has brought in many talented people who have transformed the agency to a fully integrated communications company offering the best of the best. He oversees every aspect of JWT’s creative output, which is talked about and awarded in the highest possible ways, including 3 Golds at Cannes.

He began his career at Saatchi & Saatchi, where he worked on brands including Allied Breweries, NSPCC, Tesco and British Airways. In the summer of 1990 he moved to BBH London and rose rapidly through the ranks, he was made a Creative Director in 1998, and Chief Creative Director in 2005.

James Whitehead
James joined JWT London in 2004 with a huge appetite for delivering great work, driving growth and looking for opportunities to create positive change. He has taken on the roles of UK, EMEA and Global Business Director positions across key accounts such as Diageo, Nestle, Johnson & Johnson and Nokia.

In November 2010 James was promoted from Joint Head of Account Management to Joint Managing Director.

James came to JWT from Saatchi & Saatchi, where he spent two years in Asia as a Regional Business Director on Guinness and SONY, and six years in London where he worked on Virgin, Muller Dairy, Lloyds TSB, Cadbury Schweppes, P&G and Allied Domecq, including a two year stint in the Saatchi Interactive team.

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