Landor Associates to bring Queen Elizabeth Prize for Engineering to life
19 January, 2012
— The Queen Elizabeth Prize for Engineering Foundation has appointed Landor Associates , one of the world’s leading strategic branding and design firms, as its global brand partner following a competitive pitch.
Landor will create a branding and communications plan and act as a brand steward for the biennial Queen Elizabeth Prize for Engineering. Landor’s work for the registered charity begins immediately, with a remit that includes strategy for the entire award experience, identity, process, promotion and celebration.
Anji Hunter, Director of the Prize, says, “We were looking for a strong partner that could challenge us strategically and creatively. The team blew us away during the pitch process, with their enthusiasm for the project and their creative ideas for our brand. We have appointed an agency which genuinely understands our aims for the Prize and who I know we will work with very well.”
Jane Geraghty, MD, Landor Associates London office, says, “We are delighted to be partnering with The Queen Elizabeth Prize for Engineering Foundation on this prestigious award. Landor has substantial experience working with clients such as BP and Invensys, therefore we understand the power of engineering and know how to make it accessible and exciting beyond the confines of its category.”
For further information please contact:
Maya Hart, Marketing Director, Landor Associates
+44 (0)20 7880 8443
The Queen Elizabeth Prize for Engineering Foundation has been established to oversee delivery of the Prize.
The Foundation is chaired by Lord Browne of Madingley whose fellow trustees are Sir John Parker, President of The Royal Academy of Engineering; Sir Paul Nurse, President of the Royal Society and Ms Mala Gaonkar, Managing Director of Lone Pine Capital. The Government Chief Scientist, Professor Sir John Beddington, has accepted an invitation to be adviser to the Foundation.
The day-to-day running of the Prize will be handled by the Royal Academy of Engineering. Ms Anji Hunter has been appointed Director of the Prize.
An initial endowment has been established with support from the following companies: BAE Systems, BG Group, BP, GlaxoSmithKline, Jaguar Land Rover, National Grid, Shell, Siemens, Sony, Tata Consultancy Services, Tata Steel and Toshiba
The trust is appointing an international, expert judging panel, whose names will be announced at the same time as the call for nominations, in February 2012.
Key milestones include:
o Appointment of international judging panel February 2012
o Call for nominations February 2012
o Nominations closed July 2012
o Announcement of Prize winner December 2012
o Major award event Spring 2013
About Landor Associates
Landor Associates is one of the worlds leading strategic brand consulting and design firms. Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Partnering with clients, Landor drives business transformation and performance by creating brands that are more innovative, progressive, and dynamic than their competitors.
Landor's holistic approach to branding is a balance of rigorous, business-driven thinking and exceptional creativity. Its work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement, and digital branding.
With 21 offices in 17 countries, Landor's current and past clients include some of the world's most powerful brands, including BlackBerry, Citi, the Council on Foreign Relations, Diageo, Hilton Hotels, HP, Jet Airways, Microsoft, MillerCoors, Panasonic, PGA of America, Procter & Gamble, Taj Hotels Resorts and Palaces, and Verizon.
Landor is a member of the Young & Rubicam Brands network within WPP, one of the world's largest marketing and communications firms.
For more information, please visit www.landor.com