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Ogilvy appoints Katryna Mojica to head Indonesia operation

18 January, 2012

Gustavo Asman appointed as creative lead

JAKARTA — As part of the much anticipated new management line up for Indonesia's number 1 agency, Ogilvy & Mather has announced the appointment of Katryna Mojica to lead the Indonesia office. Mojica will move from Ogilvy in Vietnam where she has been for the past eight years (four of them as CEO) and start in Jakarta on March 26th. Alex Clegg will replace Mojica as CEO in Vietnam where he has been Managing Director and Planning Director for the past six years.

Asman joins from Wing New York where he has been CCO for the past six years. With more than 100 awards to his name, including Cannes Lions, Clios, Montreaux and Echos, Argentina-born Asman is excited at the prospect of his new role: "Indonesia is currently one of the world's fastest growing markets and to be a part of that growth with Ogilvy is a dream come true."

Mojica is from the Philippines and has been with Ogilvy for fifteen years to date. Most recently she has led the growth and expansion of the successful Vietnam office where new business and acquisitions have formed the core of the strategy there.

"In Indonesia, Kat's expertise in acquisitions, digital and new business development will complement her deep knowledge of the Ogilvy Asia Pacific operations," says David Mayo, President Ogilvy & Mather ASEAN. "She is absolutely the right person for the role as we launch our next Five Year Plan with acquisitions and world class ideas and strategy at the core."

These moves represent a second wave of investment by Ogilvy in Indonesia, which is already the country's number 1 agency by billings, with more than 200 people and key clients including Unilever, Konimex and Nestle. In 2012, the Agency celebrates 40 years of operations in Indonesia and Mojica will be charged with leading the existing strong discipline leadership to implement an ambitious growth agenda.

"We are not alone in expecting Indonesia to be the next big growth engine after China and India," says Paul Heath, CEO, Ogilvy & Mather Asia Pacific. "Given its size, importance and potential we want to invest ahead of our clients and competitors in a world class strategic and creative offer that sets the market ablaze. Katryna and Gustavo and the strong discipline leaders we already have are the perfect combination to bring our Five Year Plan to fruition."

Mojica will report to David Mayo, President Ogilvy ASEAN and will start on March 26th. Asman starts in February. In the interim, Mayo will continue as CEO of the Indonesia Group.

Ogilvy & Mather Asia Pacific
Samantha Burgess-Allen
Office: +65 6213 7996
Mobile: +65 8525 9226

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In Asia Pacific, Ogilvy & Mather won Network of the Year 2011 and Creative Agency Network of the Year 2011 at the annual Campaign Asia Pacific Awards. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit

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