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MEC wins Fitness First

12 January, 2012

DUSSELDORF — MEC,, today announced that they have been awarded Germany’s Fitness First account after a competitive review against incumbent Media Plus among others.

Fitness First is the world's largest operator of fitness clubs with over 440 Fitness First clubs in 15 countries. In Germany, they have over 80 Fitness First clubs with over 250,000 members.

Matthias Brüll, MEC’s CEO said, "We are delighted that we will be working with our Dusseldorf neighbours, Fitness First. We convinced them with our suite of tools and our expertise in integrated communications planning. Our team and their brand managers connected really well and we know that we will bring much enthusiasm to the account.”

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Mobile ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at

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