MEC announces Chief Strategy Officer
9 January, 2012
Raj Gupta named CSO for Asia Pacific region SINGAPORE
— MEC, www.mecglobal.com
, today named Raj Gupta as Chief Strategy Officer for Asia Pacific.
The announcement was made by Stephen Li, CEO for MEC in Asia Pacific.
The appointment is effective immediately. Raj will remain based in Singapore and will report to Stephen.
In his new role as CSO, Raj continues to be the agency’s most senior strategist, and as such will have a very important impact on MEC’s most important clients and new business prospects. He will also head up product and product development for APAC regionally and locally. Both the Analytics & Insight and MEC Interaction competencies in APAC will report to him.
Raj has been with MEC for eleven years, starting his career at TME Australia as a planner and leaving Sydney as Director of Strategic Planning. As Regional Planning Director, Raj has been involved in the communication strategy on clients such as Accenture, Citi, Chanel, Colgate, Campbell’s, Energizer, Mercedes-Benz, Singapore Airlines, and Sony to name but a few.
Commenting on the appointment, Stephen Li said, “There is truly no-one in the region who knows us, our product and our clients better than Raj. And few who have a stronger belief in the power of strategic thought leadership. As someone recently said to me - "Raj has the biggest brain in the region"...and I could not agree more. It was a really easy decision to name him as our new CSO.”
Raj Gupta said, “This is truly an honor. We have such great opportunity and potential in this region, along with a fantastic heritage and some of the most talented people I’ve worked with in my career. It’s an amazing company with a collaborative network that constantly drives great product and innovation. I look forward to exciting times ahead for MEC across Asia Pacific.” About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Search ~ Mobile ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com
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