Joule launches in France, opens office in Paris

5 January, 2012

Appoints Ludovic Chayriguès as Managing Director, France

PARIS, FRANCE — Joule, a WPP agency and a global leader in mobile marketing, has announced the launch of Joule in France. With this expansion, Joule extends its global mobile campaign management and technology platforms to France, which will bring all the knowledge and expertise of Joule’s global network to France and provide clients with a holistic view of consumer behavior across all aspects of mobile, including tablets and other connected screens.

The France office extends Joule’s global network comprised of offices in New York, Los Angeles, London, Sydney, and Melbourne. To manage operations in Paris, Ludovic Chayriguès has been hired as Managing Director, France, reporting to Michael Collins, Chief Executive Officer, Joule.

“Joule has positioned itself as a truly global mobile marketing partner for many of the world’s most notable brands and we are excited to extend our capabilities to France,” said Collins. “Ludovic has rich experience in developing and growing businesses and mobile offerings, and his leadership will be heavily relied upon as we build our operations in this market.”

Chayriguès has a broad background in mobile marketing and joins the agency from Motricity—a global mobile merchandising, marketing, and advertising solutions agency—where he served as the Director of Business Development. “Although France totals nearly 20 million mobile Internet users, some brands are still hesitant to invest and engage in mobile marketing,” said Chayriguès. “Joule will be able to advise these brands through their entrance into the mobile field, while simultaneously providing a better understanding of this ecosystem and assimilating this new dimension into their communication strategy.”

The France office is operational and has begun to service clients. Joule looks to have continued growth and expansion in Europe and APAC over the coming months.

About Joule
Joule is a full-service international mobile marketing agency that works with many of the world’s best known brands. Launched in 2006, the agency provides its clients a full range of mobile marketing services from campaign strategy through implementation and measurement, and has the ability to execute campaigns across all mobile channels. Joule is part of WPP (NASDAQ: WPPGY) and resides within tenthavenue, WPP’s agency network dedicated to delivering specific audiences and outcomes to clients.

About WPP
WPP is the world’s leading communications services group, with billings of $66 billion and revenues of approximately $15 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 153,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit  

Contact Information: Michael Collins, CEO Joule,

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