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VML launches operations in Australia

27 February, 2012

The full-service agency to function as part of the Y&R Group

SYDNEY — VML, a leading global digital marketing agency with more than 1,000 employees on five continents, has launched full operations in Australia. The new office in Sydney is part of a global rollout and follows the recent launch of offices in São Paulo, Singapore and Mumbai, extending the agency’s reach, resources and expertise.

Since VML’s founding 20 years ago, the agency has consistently delivered creative solutions at the intersection of marketing and technology. VML’s client portfolio includes Colgate-Palmolive, Dell, Ford, Gatorade, Kellogg, Microsoft, Revlon, SAP, Western Union, Xerox and others. Recently VML was selected by Advertising Age as one of the top-10 Standout advertising and marketing agencies in North America in its Agency A-List program.

VML launches its Australian operation in collaboration with Y&R. In addition to operating as a full-service digital marketing provider, VML is partnering with Y&R to serve as a digital backbone for shared clients and initiatives. VML’s global digital scale and Y&R’s established client relationships will be an unprecedented combination in the market.

“Extending VML’s robust global digital backbone to one of the world’s great business centers is a critical component of our ability to serve our global client partners,” said Jon Cook, VML CEO and President. “Together, VML and Y&R can deliver the most comprehensive enterprise-level marketing solutions to leading Australian companies.”

“Clients expect and deserve a world-class digital offering,” said Russel Howcroft, CEO, Y&R Australia and New Zealand. “VML’s strong growth and proven track record of helping global brands navigate the frontiers of contemporary marketing speaks for itself.”

VML’s new Australian operation in Sydney will be led by Managing Director Aden Hepburn, formerly head of digital at Ideaworks. Hepburn is a recognized digital industry leader and operates Digital Buzz, Australia’s leading marketing blog, which is ranked in the world’s top 10. He is also a member of the Communications Council’s Digital committee. Additionally, Betsy Ligibel, longtime VML Account Supervisor, is moving from VML’s New York City office as one of the founding leads on Hepburn’s team.

“VML will greatly enhance our digital capabilities in the Australian market,” Hepburn said. “It will push the boundaries of digital creativity on every level, driven through high-end technology, innovation and strategic focus that not many agencies can match.”

VML’s new Australian operation will offer a comprehensive suite of digital services across its core pillars of digital account management, channel activation, creative, project management, research and analytics, strategic planning, technology and user experience. Additionally, it will leverage the full depth of resources available throughout the VML global network.
VML is expected to have close to 50 staffers in the Sydney office over the next few months. Offices in Melbourne and Brisbane are scheduled to open this year. Foundation clients of the agency include Emirates, Revlon and Hill’s Pet Nutrition.

For further information:
Lynda Gray
Media Relations, Y&R Group ANZ
Mobile: +61 411 858 152  

Russel Howcroft
CEO, Y&R Group ANZ
Mobile: +61 403 245 545  

John Mulvihill
Marketing Director, VML
Mobile: +1 816 665 8118  

Aden Hepburn
Managing Director, VML
Mobile: +61 414 725 481  

About VML
VML is a global digital marketing agency with major operations on five continents. Since its founding in 1992, VML has been dedicated to delivering creative solutions at the intersection of marketing and technology.

VML engineers best-in-class digital experiences for some of the most respected and recognized brands in the world, including AB InBev brands Beck’s and Stella Artois, Carlson Hotels, Colgate-Palmolive, Dell, Dignity Memorial, English Premier League, Ford, Gatorade, Hill’s Pet Nutrition, Kashi, Kellogg, Microsoft, Pioneer Hi-Bred, SAP, Southwest Airlines, T-Mobile, U.S Bank, Western Union and Xerox.

With a successful track record in social media and mobile marketing, VML was named a Strong Performer in the Forrester Wave™: U.S. Digital Agencies — Mobile Marketing Strategy and Execution, Q1 2012.

Headquartered in Kansas City, Mo., VML has principal offices in New York City, Seattle, London, Milan, Bogotá, São Paulo, Mumbai and Singapore. VML has been a member of the WPP Group of global communication agencies since 2001. Learn more at

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Campaign Palace and Banner, to name just a few.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to “Resist the Usual” on behalf of clients. Today that philosophy is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others.

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