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Ogilvy & Mather UK appoints Leo Ryan as Group Head of Social

23 February, 2012

Leo to head up new Social@Ogilvy practice in London

LONDON — Ogilvy & Mather UK has appointed Leo Ryan as Group Head of Social. Leo brings with him a wealth of experience having spent 16 years working in digital both client and agency side. In this newly created role, Leo will lead the new Social@Ogilvy practice in London, working closely with the Social@Ogilvy UK Working Council to accelerate the adoption of social media solutions across all of the agency’s disciplines. Leo will report to Paul O’Donnell, Chairman at O&M UK and the board.

Prior to this appointment, Leo was the social lead on the Ford WPP team at Ogilvy PR, responsible for overseeing Ford’s social media programme across Europe, and spent the previous year (2010) at DraftFCB developing the agency’s social media insights programme. In 2006, Leo was one of the founding partners of RMMLondon, one of the UK’s first specialist digital and social media planning agencies, with clients including Sony Consumer Electronics, the Discovery Channel and Diageo.

Leo’s experience in social began in 2005 when he worked at Tonic, an independent boutique agency as the digital planner on the award winning Sony Bravia Balls campaign, one of the first marketing activities that was picked up and amplified through public sharing.

Paul O’Donnell, Chairman at Ogilvy & Mather UK commented: “Leo has an innate understanding of social and digital marketing and how companies need to execute at the next level, and will play a key role as we look to bring the benefit of Social@Ogilvy to our clients. Leo’s background in digital planning means he understands the strategic importance of integrating the right digital elements and social technologies for clients’ businesses. I am confident that clients and colleagues will benefit enormously from Leo’s expertise.”

Leo Ryan commented: “My years in specialist digital agencies and client side have shown that digital and now social is integral across clients’ businesses. To be able to deliver against that requirement, social needs to sit within a network of cross -discipline professionals who can understand and impact on every aspect of a business. That’s the opportunity we have with social through the agencies that comprise the Ogilvy Group.”

Social@Ogilvy is a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business.

For further information contact:

Poppy Nagra
Group Communications
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7785459548

Contact details for Leo
Mob. +44 7774 014 616

Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions – Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact.

For more information visit:

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; and direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit

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